Interview with Randy Stocklin, One Ventures

Announcer 0:01

This is Martech Interviews, a podcast from DK New Media, publishers of Martech, the leading publication for sales and marketing professionals to research, discover, and learn how technology is driving business results. Your host is Douglas Karr.

Douglas Karr 0:19

Welcome everybody in another of our interview series. This is Douglas Karr of Martech and I have another in-house guest. This is a special guest. Randy Stocklin from One Click Ventures. Randy, welcome.

Randy Stocklin 0:35

Thank you, Doug. I appreciate you having me.

Douglas Karr 0:36

Absolutely. Randy and his wife Angie founded One Click Ventures and Randy is CEO of One Click Ventures. For everybody out there, explain what One Click is kind of hidden in the background, right? It's an umbrella.

Randy Stocklin 0:52

Yeah, so One Click is a parent company that owns and operates three e-commerce eyewear brands, Readers.com, Sunglass Warehouse, and Felix & Iris. Readers.com sells reading glasses in the value space, so price between $10 and $20. Sunglass Warehouse sells sunglasses in the value space, price between $10 and $20. And then Felix & Iris sells prescription glasses, glasses, glasses, glasses, glasses, glasses, glasses, and $119.

Douglas Karr 1:21

Okay, fantastic. And these are, now you made the move to just glasses over the last few years?

Randy Stocklin 1:30

Correct. Yeah, we started that transition in late 13 and completed it by the end of 2014. What

Douglas Karr 1:40

made you focus like that?

Randy Stocklin 1:43

There, there were a number of reasons. One is that the, the multi-brand model and multiple categories, product categories was becoming challenging to scale from a marketing perspective. So we, we were very transactional in nature. We weren't really focused on building consumer brands.

Douglas Karr 2:07

Yeah.

Randy Stocklin 2:07

And so, um, we, we felt like the, the, the better long-term play was to leverage our brands and, uh, and, and in doing so we could not only provide a better experience for our customers, but better have a better, have a stronger platform to scale a business.

Douglas Karr 2:25

Nice. Yeah. And, and, uh, for everybody listening, I am a customer of Readers.com and I, and it's really funny because the first time that I put on reading glasses was, was, uh, you know, I was at some, some store and I put them on and I was like, oh my gosh, I can,

Randy Stocklin 2:40

I

Douglas Karr 2:41

can read my phone now. And, and then I thought, you know, and then you said, Hey, we got Readers.com and went there and shopped and I bought a few glasses and I was thinking to myself, you know, that would be a, it would be a one-time purchase. And, uh, what, what they don't tell you is when you're buying reading glasses, it's pretty much every month you're buying reading

Randy Stocklin 3:02

glasses. That's Doug, that's exactly what our team likes to hear.

Douglas Karr 3:05

And it's because I leave them everywhere, you know, and every once in a while I do a round up and find like 12 pairs in the house and put them all in a basket. But, but reading glasses are those things that you're, you're constantly taking them off. So you're constantly leaving them at a meeting or leaving them, you know, in a bathroom or leaving, you just wind up losing them everywhere. So I love the fact that you've got a, one, a great selection and really affordable selection out there. Cause I feel like Readers, Reader glasses are, you know, there's, there's, uh, I've had to, you know, run to Walmart and get the cheapo cheapos, but they're terrible. Right. You know, and the quality of yours are, are, you know, the same quality as if I bought the high end one. So,

Randy Stocklin 3:50

yeah, we're really happy with the price offer and you commented on selection. That's a big, huge, big difference. And it's, it's much different than going, you know, shopping on readers.com is much different than going to Walgreens or CVS where the selection is very limited.

Douglas Karr 4:07

Yeah. And for people, and I, I didn't mean this to be a commercial, but seriously, like if you order now you'll get them so quick too. I mean, I've gotten them the next day before you guys have said, it'll be two or three days and I've gotten them the next day before. So I, I'm, I'm a huge fan.

Randy Stocklin 4:22

Thank you.

Douglas Karr 4:23

I've never unsubscribed.

Randy Stocklin 4:26

Good. That's you are the, you are the ideal customer. So we appreciate your business. It's cause I know I'm going to run out.

Douglas Karr 4:34

Um, one of the reasons why I wanted Randy on the show was because from an e-commerce standpoint, uh, Randy, we talked before the show, Randy has been in this space for 12 years. And I think there's been dramatic change in that time, you know, that, uh, I think, you know, back when you first started the e-commerce implementation was a significant undertaking, right. You know, to build out a cart and integrate with, with, um, you know, credit cards. That was, that was a huge investment for a company, right? Right.

Randy Stocklin 5:07

So this, this will date me, but our, our first e-commerce platform was Yahoo store.

Douglas Karr 5:13

Wow.

Randy Stocklin 5:14

Which is no longer in existence. Yeah. And, uh, I don't know if you're familiar at all with the Yahoo store store platform, but it was a proprietary language called RTML.

Douglas Karr 5:26

Oh, wow.

Randy Stocklin 5:27

So when we purchased the store, uh, my backgrounds in software engineering, but I, I didn't have the time we had Angie and I, my, my wife Angie and I who co-founded the business uh, I mean, we had, we had plenty of other things that needed our attention and, and software development wasn't very high on the list. Uh, so finding, finding competent developers to help us make changes to the store was challenging because, because Yahoo used this proprietary language. Uh, so once we, once we decided that we needed to move away from Yahoo store, like to your point, finding, finding a reliable platform to technology platform to build the business on was difficult.

Douglas Karr 6:07

So

Randy Stocklin 6:07

we ultimately settled on X cart.

Douglas Karr 6:09

Yep.

Randy Stocklin 6:10

Uh, and, and we still, and that was a

Douglas Karr 6:11

still incredibly popular, right?

Randy Stocklin 6:14

Yeah. It's, it's very similar to Magento, which

Douglas Karr 6:16

is,

Randy Stocklin 6:16

which is, I think gained more enterprise level adoption. Uh, but we've been, we've been really happy with X cart. Now it's, we've, we've upgraded a new versions over the years. We've highly customized the platform, uh, but we continue to run X cart and we're really happy with the platform.

Douglas Karr 6:31

That's awesome. And, and now, you know, uh, if you implemented X cart today and 12 years later, it would be a totally different experience, right? You know, that because of the support for modules and plugins and everything else, right?

Randy Stocklin 6:47

We would likely start with a platform like Shopify or big commerce, where there are a number of modules that are easy to plug into the platform, whether it's your ESP or, um, whether it's a shipping solution, this, those,

Douglas Karr 7:03

that the

Randy Stocklin 7:04

shot, the, the idea of a Shopify or big commerce just wasn't, wasn't around in 2005 when we started one click the platforms that were available, didn't have a lot of plugins that were, uh, readily available. And, and there was still a fair amount of custom coding that needed to take place. I

Douglas Karr 7:23

love that you're a guy with a software background and you're pointing to off the shelf solutions. I mean, I think that's, and, and is it because your focus needed to be on e-commerce, not, you know, the technology aspect that if, if you were going to invest time and effort, where would it best be placed?

Randy Stocklin 7:41

Yeah, we've, we've always, we've always looked at the business and said, Hey, what are our core competencies? And one of them is not software development. So we always start with, uh, buy as opposed to build. And we have built our own solutions in house for a number of things over the years, but our default position is to always buy.

Douglas Karr 8:03

That's awesome. I, I, I think nowadays you just can't, you know, sometimes you just can't match the development that's already been done out there. You know, that, that, um, you know, even going back to a common theme for a website, you know, there's these themes out there that you can get for $29 that literally have half a million dollars worth of development behind them. And, and I, you know, sometimes customers, uh, you know, or prospects and customers are like, well, we want a custom theme. And I'm just like, oh my gosh, no, you don't. You really want something out of the box because it's going to provide a lot more flexibility to you, uh, in the long run and, and even a short run. Well, let's talking about e-commerce. So, so, um, three e-commerce sites, uh, with all in the same family. So that's, that's good. And that, and that's, uh, again, I wanted to bring Randy in here just because, um, the expertise there over the last 12 years, how have you, how have you, we've talked about technology. How have you seen the market change? You know, that, that when you're actually selling, um, you know, where are people going to buy and, and how are you getting found online?

Randy Stocklin 9:19

Yeah. Great question, Doug. So, uh, I'll break this into three parts. I think one of the, one of the major changes that has occurred over the last 12 years is Amazon. So Amazon had a significant presence in e-commerce in 2005. I think everyone's aware of that. But the amount of market share they've acquired over the last 12 years has been, it's been remarkable. And they continue to, they continue to, to grow the brand. So that is, uh, that has been one change that has, I think, forced all retailers to think differently about their businesses. So that's been, that's been one thing that, that we've certainly kept a close pulse on for obvious reasons. Second is the search landscape. So the search landscape, when we started the business, you could, you could spin up a site, build some backlinks

Douglas Karr 10:13

within,

Randy Stocklin 10:14

within six to nine months, have strong rankings. Search landscape wasn't, wasn't overly competitive at that, at that stage. It wasn't all that mature. Uh, so there was, there was a fair amount of low hanging fruit,

Douglas Karr 10:28

right?

Randy Stocklin 10:29

And that's not the case today. Google, you know, starting in the 2012, 2013 timeframe, uh, went through a series of algorithm updates and that's made, um, I think that's made search marketing, at least on the organic side, uh, more complex. And it's, it's, it's for, it's forced, and this has actually been a very good change, but it's forced retailers to focus on building strong brands and delivering an incredible experience to their customers. I love those. Those are the brands that are winning online. It's not about how, how quickly you can build, uh, links that in the grand scheme of things aren't, aren't very valuable.

Douglas Karr 11:09

Yeah. I, I think you're nailing it. I, I tell people now that, um, you know, it used to be that marketers would go hire an SEO person. Now it's almost that you need an SEO person to go hire a marketer. The reverse has happened that you need to understand we're back to understanding customer behavior and consumer behavior. And that's, and that's the way to win the race longterm. I do think it's unfortunate though, that you can't spin up a site, right? And, uh, like, you know, we have a, we have a client right now that a brand new product that they're bringing to market and they're having a heck of a time, you know, because they have no domain authority, no history, you know, so they're spending a ton of money on public relations to, to, you know, to get the word out there. And, uh, and I often think like, you know, it shouldn't be that hard, you know, it shouldn't, you know, if there was some verification scheme to, to identify that you're not a spam site, that you're not a, that you're a legitimate business launching, you know? Um, but it's, it's a, it's, you're right. Search is a tough road on the, on the Amazon side. Now, are you selling, um, Amazon I'm guessing is both a competitor and a partner for you?

Randy Stocklin 12:21

Correct. Yeah. Amazon is a, uh, yeah. Amazon is a, is a, is a competitor. Uh, they are, uh, with their, with their, you just mentioned domain authority with their domain authority. They, uh, they carry a lot of weight when it comes to organic search. So that's something that we're always mindful of, but on the flip side, they help us move merchandise.

Douglas Karr 12:48

Yeah.

Randy Stocklin 12:49

And now today it's only around 5% of our business.

Douglas Karr 12:52

Oh, that's

Randy Stocklin 12:52

good.

Douglas Karr 12:53

It's growing, but

Randy Stocklin 12:54

it's only 5% of our business. Uh, so we, we are, we're constantly having internal discussions around how much we should actually invest in Amazon because we don't own the customer,

Douglas Karr 13:04

right?

Randy Stocklin 13:05

The customers that are acquired through Amazon, Amazon does.

Douglas Karr 13:08

Right.

Randy Stocklin 13:09

And so when we, when we think about our brands, uh, customer lifetime value is one of our key metrics. And so you can, for, for the most part, take that off the table when it comes to Amazon or any third party marketplace like Walmart or Sears.

Douglas Karr 13:23

I, I, I think, you know, this is anecdotal of course, but if I order off of Amazon, sometimes I don't even know that it's coming from a third party company. And then I get a note from that third party company that says, Hey, how was everything? And I'm, who are you? You know, I don't even realize it. Cause it's Amazon definitely kind of downplays, you know, the third party approach. It looks like it's coming from Amazon. It's part of prime or whatever, you know, so you don't even realize that it's a third party selling there sometimes. And I think for the, for, as you said, for the e-commerce provider, that's scary, you know, because you do want, you know, you guys have worked hard at building a brand and building great customer service. You want that to be front and center with your client so that they know that they can call up, you know, readers.com and talk to somebody rather than go to Amazon and put a crappy review, which can be devastating, you know, to a brand. You mentioned, you mentioned Walmart and that's an interesting thing because it looks like the, the war is about to really take off now between Walmart and Amazon. Um, you know, we've ordered off of Walmart.com and they have a really nice, great interface, good, fast shipping, free shipping. Um, are they doing the same play? Are they going to partner up with, or are you a partner with Walmart to sell things through their, through their e-commerce?

Randy Stocklin 14:54

We are the Walmart marketplace has been available now for, I could have this wrong, but I believe it's been available for over two years. Oh wow. So we've been selling on the Walmart platform. I mean, it's a fraction of the revenue that we generate through Amazon. Yeah. Uh, but we are selling on Walmart today.

Douglas Karr 15:13

Yeah. And, and I, I've just been reading where they're really trying to take it up a notch and I think they're going to have to, the, the,

Randy Stocklin 15:22

the, the strategy they seem to be, uh, the strategy they seem to be employing there is really interesting. They, they seem to be, uh, attacking Amazon by developing and acquiring these, these category killers. So they've, they've acquired ModCloth, they've acquired, they recently required, acquired Bonobos. Wow. They acquired, um, let's see, uh, of course, jet.com, which was their first large acquisition into the e-commerce space. Uh, and they've made, they've made a couple of other Moose Jaw. You may be familiar with them. Uh, so they've made a number of acquisitions and they seem to be building, uh, uh, they seem to be, be building, uh, trying to build value through these, these category killers, which is a really interesting way to attack Amazon.

Douglas Karr 16:15

Yeah.

Randy Stocklin 16:15

Because if you look at the Walmart site and you look at their, their audience and demographics, it's, it would be very difficult for them to compete head to head with Amazon as Walmart.com. So they're building this, this family of brands in a way to, uh, kind of come in and attack Amazon from the side. So I'm really interested to see how the strategy plays out long-term for them. And with the jet.com transaction, they brought on Mark Laurie, who was the former founder of Quitsy who sold to Amazon. And now, so he, and then he, along with his, I think some of the folks from Quitsy launched jet.com. Okay. So one of the drivers based on everything that I've read, uh, from that, for that transaction, the jet.com transaction was to bring talent, e-commerce and retail digital talent into Walmart. Yeah. So it's going to be really interesting to see how that plays out over the next five or six years.

Douglas Karr 17:12

One, it's, it's gotta be good for, you know, the, the e-commerce, you know, the non giants, you know, the folks like you that are running a significant size, you know, company, um, you need people competing for you too, you know, and having only one player kind of be the giant out there. Like that's a little bit scary, you know? So it'd be great when we have a family of giants that are distributing and they, they want to work out better deals with you, or maybe put you front and center or, you know, or promote your brand even more, you know, like Walmart's doing with these ones. I think, I think that's, uh, I love competition, right? You know, competition's good for everybody, but yeah.

Randy Stocklin 17:53

And if, and if you look at the retail landscape, how many companies have the infrastructure and balance sheet to, to compete with Amazon

Douglas Karr 18:03

in

Randy Stocklin 18:04

any form or fashion, it's Walmart. Yeah. They're really the only, um, they're really the only player based in the U S that has the balance sheet and infrastructure to, to make it interesting.

Douglas Karr 18:15

Yeah. Um, curious to get your thoughts. The EU just zonked Google, uh, Google shopping, I think, you know, uh, the biggest fine in history or whatever, but it was basically that, um, in the EU, they basically said it was monopolizing, you know, search results that Google shopping was placing its own, you know, uh, own items above, you know, folks like Amazon or anybody else is Google shopping, you know, a significant I mean, is there a lot of, uh, a lot of commerce buys coming off of that?

Randy Stocklin 18:52

Google shopping is, is a small percentage of our overall revenue stream, but it's an important one.

Douglas Karr 18:58

Okay.

Randy Stocklin 18:59

And one thing our team has, has realized over the years that organic space in Google is never going to increase.

Douglas Karr 19:08

Yeah. Like

Randy Stocklin 19:08

it seems to always be decreasing. So we, this was five years ago, we said, Hey, as, as, as a business, brands, we cannot rely on, we cannot rely on Google. Yeah. Early in the business, we leaned heavily on Google. I mean, at one point it was like 75% of our overall revenue. Wow. And we have cut that down dramatically. And so now it's, it's probably 20% of our revenue or less. Oh, that's awesome. And that was, that was, that helps you sleep at night. That helps me sleep at night because we, we don't, I mean, we don't control the, we don't control the rules at Google. We could wake up one morning and find that they've made a change to the SERPs. They've made a change to the AdWords platform. So we want to follow the rules and we want to do our best to take advantage of the opportunities that are given and organic and paid search, but we're not going to base our entire business around Google.

Douglas Karr 20:06

That's fantastic. And, and let's talk about that. So 80% of your business, you know, basically that, that you're able to, you know, impact yourself, you know, what, what is the importance of, you know, uh, I'll say three things, you know, email marketing, social media marketing and ratings and reviews, you know, are those, are those continuing to grow or shrink or, you know, how do you feel about those?

Randy Stocklin 20:34

So for us, we, uh, email, email is, is a, is a, is a big part of our marketing mix. Uh, we've started, uh, social media, the organic side of social has never proven to be a like significant revenue contributor, but we feel it's important to take care of our customers and just overall brand building.

Douglas Karr 20:55

I love, I love that you said that. That's another one that Mark Schaefer kind of threw a, a bomb out the other day, you know, and he was talking about, um, companies investing in building these, they call them communities, you know, and he just said that, you know, a lot of, uh, uh, and I'm not, I don't want to get what he said wrong. People should go read his article. So I'll put my spin on it. But I think there's a, there's a tough, there's a tough road there, you know, that, that, um, when I think about social media, I think about my network of people, which is dynamic and different and everything else. And when I think about the companies that I work with, it's hundreds of different brands and, you know, that, that I work with. So for me to join, let's say a community of reading glasses, you know, people is a far spin. And so I, I, I think what you're seeing, I think a lot of people are realizing, and that's that social media is an incredible place to network, build customer service but not necessarily the conversion, you know, factor, you know, or the biggest, definitely not the biggest conversion factor.

Randy Stocklin 22:03

Correct. Yeah. And we, early on, uh, when we were, uh, looking at like some of the social media platforms like Twitter and Facebook, uh, as those platforms were emerging, we said, Hey, can we, uh, can we build out a defendable business case for this on the P and L like we invest X and we get Y out and we finally realized that's not what organic social is about. Now there are paid social. Right. Opportunities like Facebook, you know, sponsored advertising. And now almost all every social channel has some form of paid advertising. So we certainly take advantage of those opportunities, but on the organic side, it's, it's about, it's about community building and taking, uh, amazing care of our customers. I love

Douglas Karr 22:49

it. I love it. I important message out there, everybody. He can't underline that invoice. No, but I think, I think it's such an important factor for people to realize we, uh, another, another friend of mine that, you know, recently got laid off, uh, from a social media, you know, management job and they, they basically turned this, turned the clock backwards and turned it back into a customer service team and everything else. And, and the reason why was because it was all about customer service. It wasn't social media was just another medium, another outlet, you know, for people to communicate with, but they really wanted to take it back to, Hey, it's not about likes and, you know, and everything else. It's about literally listening and being able to be responsive to customer needs. And that's where they were seeing the most impact. That's, that's, that's a great insight for people, you know, that, that are looking to build, you know, an e-commerce online, which I think is everybody nowadays, right? Almost everybody's selling something online. It seems.

Randy Stocklin 23:51

Now, one part of social media that has, uh, proven to be valuable for us is, so it is around marketing that isn't, that isn't new by any means,

Announcer 24:02

but

Randy Stocklin 24:02

we've been able to leverage, uh, social media influencer marketing this year, more so than any other year. Uh, and we've, we've, we've had some success with it. So I, I tend to think that's going to be a part of our marketing mix longterm.

Douglas Karr 24:17

Yeah. I, I, you know, it's, it's funny on the other side of the table with like marketing and technology is an influencer. Uh, what I'm always making sure is that I don't violate the trust of my audience. You know? So when people come to me, uh, I, you know, I, I think I probably maybe 10% of the offers I get, I actually commit to. And a lot of that is because if the offer isn't up to kind of standard and I have to think of, you know, is, is anybody one, is anybody really going to go buy this, you know? And then two, is this a company that I really want to do business with, you know? And, and so for e-commerce folks out there, you know, I think the same questions like influencer marketing before was clout score, right? If you had a high clout score, which meant you had a billion followers, but that's not necessarily it anymore. An influencer is really someone who might have a really niche following core following that is really trustworthy that converts higher. I always give the example that, um, you know, and let's say in e-commerce, you know, if it was shoes, you know, you might have someone that has a million followers, but they're not necessarily influencing, you know, people's purchase decision on shoes. Whereas maybe you have someone that focuses on, um, you know, a niche of work boots, you know, or work clothing, you know? And, um, and, and so they're a Duluth trading company, you know, type thing. Well there, you know, if they talk about boots, they're going to talk about specific types and they're going to have great influence on a purchase decision. And so I think the, where I'm going with my babbling is that influencer marketing has really transformed over the years too. And that's that they used to be just, do they have a huge following now? It's really, do they have influence in this specific area of purchase? And I think that's why e-commerce is starting to see that, you know, kind of come to light and the tools right now influencer marketing tools are starting to add conversion tracking in them, which I think they avoided for a long time, but now you'll actually be able to see whether, you know, a tweet sent out by somebody actually attracted somebody through to a purchase, an incredible step forward.

Randy Stocklin 26:41

Yeah, totally agree. And from our team's perspective, we want to work with high quality influencers that we feel rep will represent each of our brands. Well, yeah, so that's important. It's not, it's, it's not, it's about quality and not quantity for us. We want to

Announcer 26:57

make sure we work with really,

Randy Stocklin 26:59

um, really strong influencers that, uh, are excited about the product and, and their, their audience will be excited about our product as well.

Douglas Karr 27:10

They own that audience, you know? So, so it's, you know, and I think there's, there's this weird thing where, um, some people don't want to share their audience, but if you can provide value to them, why not? You know, I mean, that's a, it's a great win-win. It's like having you on the show. It doesn't cost me anything to have you on the show, you know? And if we let's, let's go through those brands again. If we send someone to Felix and Iris and that's Felix and Iris.com.

Randy Stocklin 27:38

Correct.

Douglas Karr 27:39

Yeah. And then we send someone to readers.com and then sunglass warehouse.com. I knew I was going to do it. Sunglasswarehouse.com. Um, that didn't cost us anything.

Randy Stocklin 27:50

No, it did not.

Douglas Karr 27:51

But you've provided incredible value to our audience, uh, from an e-commerce standpoint. Um, amazing conversation. So we've talked about technology. Uh, I think your focus on customer experience is an incredible lesson for anybody here listening. Anything else you want to add?

Randy Stocklin 28:10

The customer experience piece is closely linked to our team member, our team member happiness. So we always, we always say internally that a happy team equals happy customers. So we've invested, uh, in, in culture over the years and making sure that we have the right people in the right seats and the teams aligned around a common, a common mission and a set of values. So that's a really important piece that oftentimes I think gets overlooked when, when you look at really strong service companies, most, in most cases, those companies have really strong cultures and we work really hard to make sure that we take care of our team members first. And if we take care of our team members, we believe our team members will take care of our customers.

Douglas Karr 28:58

That's awesome. And how much, uh, I'm curious, how much autonomy do they have to correct customer issues? You know, do things ever get, have to get elevated or do they pretty much know, you know, here's the boundaries that you guys can work within?

Randy Stocklin 29:11

We have very few boundaries when it comes to taking care of our customers. So the folks on the customer happiness team, that's our customer service team. Uh, those folks have a, have a ton of autonomy to make sure our customers are happy.

Douglas Karr 29:26

That's that, uh, I love hearing that. It's, it's pretty

Randy Stocklin 29:30

much do whatever it takes to make a customer happy. Um, I mean, within reason, they're always, there's always some boundary that you have to set, but generally speaking, we, we do whatever we possibly can to make, make sure our customers are happy.

Douglas Karr 29:43

You know, uh, I want to close this out by saying one thing, one of the great things about e-commerce that I love is whenever I'm talking to an e-commerce professional over, let's say, uh, uh, uh, a content marketer is e-commerce professionals absolutely analyze everything they're doing, you know, because the margins are thin and they have to make sure that they're getting a result on. And I wish that the rest of the industry adopted that same practice. So, um, I love hearing, you know, as you were speaking, almost every single answer you gave, you said, well, we analyze that the ROI was there. And so obviously having a happy team, you know, is right there as well. So Randy, I can't, I can't thank you enough for coming down today.

I listening. Um, again, uh, well, one click ventures is out there and that's the, the umbrella for, uh, sunglasswarehouse.com, uh, readers.com, which, uh, as an old guy, I'm a, I'm a big fan of. And then of course, felixandiris.com, which is a unique site as well, um, for getting your prescription glasses, right?

Randy Stocklin 30:56

Correct.

Douglas Karr 30:57

Yeah. And, and, um, before I go, you should tell people about felixandiris a little bit, cause I think it is a unique concept.

Randy Stocklin 31:04

Yeah. So if, if you're looking for a pair of prescription glasses, we, we offer a fit kit where you can order your, uh, the glasses that you like on the site. Uh, you can, you can have those delivered, uh, in, you can have four of those delivered at home, free of charge, free shipping both ways. So you can try on and find a pair that, that fits you well and that you're really excited about. And then you send your fit kit back in, you select the pair or pairs that you'd like to purchase. And we will have those to you in typically five to seven business days.

Douglas Karr 31:40

That's awesome. That's incredible. Uh, well, thanks again, Randy. I appreciate you coming down, sir.

Randy Stocklin 31:45

Yeah. Thanks a lot for having me,

Douglas Karr 31:46

Doug.

Announcer 31:49

The MarTech Interviews podcast is recorded at DK New Media state of the art podcast studio in downtown Indianapolis. Subscribe at martech.zone. Sponsorships and marketing services are available through dknewmedia.com.