3P

3P is the acronym for Third-Party.

Third-Party

Data licensed, typically via a purchase, from a company that collects data from multiple sources and typically merges, deduplicates, and validates the information. A great example of this is Zoominfo in the B2B space. Zoominfo is ideal for sales and marketing departments to enrich their first-party data and use it to improve targeting.

Related: Zero-Party (0p), First-Party (1p), and Second-Party (2p) Data.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

3P

Third-Party

Adblock Detected