AICP

A type of customer profile that uses artificial intelligence (AI) and machine learning (ML) techniques to analyze and understand customer behavior and preferences. It can personalize customer experiences, predict customer needs, and effectively target marketing efforts. AICP can be created by analyzing large amounts of customer data, such as purchase history, browsing behavior, and demographics. It can also include external data, such as social media activity, to get a complete picture of the customer. Once created, AICP can inform business decisions such as product development, marketing, and customer service.

• Abbreviation: AICP