BR Acronyms


BR is the acronym for Bounce Rate.

A bounce rate refers to the action a user takes when on your website. If they land on a page and leave to go to another site, they’ve bounced off of your page. It can also refer to email which refers to emails that don’t reach an inbox. It is a KPI of the performance of your content and a high bounce rate can signify ineffective marketing content among other issues.