CTOR

Click-To-Open Rate

CTOR is the acronym for Click-To-Open Rate.

What is Click-To-Open Rate?

Click-to-Open Rate is a metric used in email marketing to measure the effectiveness of email content. It calculates the percentage of recipients who clicked on one or more links in an email out of all who opened that email. This metric provides insight into how engaging or compelling the email content is for those who view it.

To calculate CTOR, you divide the number of unique clicks by the number of unique opens and then multiply by 100 to get a percentage. The formula looks like this:

\text{CTOR} = \left( \frac{\text{Number of Unique Clicks}}{\text{Number of Unique Opens}} \right) \times 100 \%

For example, if an email is opened by 100 people and 25 of those people click on a link within the email, the CTOR would be 25%.

CTOR is considered a more precise measure of engagement than the click-through rate (CTR) because it focuses only on those who have opened the email, giving a more unambiguous indication of how effective the email was at prompting action among interested readers. It helps marketers understand how well their email content resonates with their audience, guiding them in optimizing their email marketing strategies.

  • Abbreviation: CTOR
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