A global provider of business decisioning data and analytics, specializing in commercial credit, risk management, and sales intelligence. The company maintains a proprietary database of several hundred million business entities, each identified by a unique D-U-N-S® Number, a global standard for business identification.
D&B aggregates data from public records, trade references, and direct company filings to generate predictive scores and firmographic profiles. These outputs are primarily utilized by corporations to assess the creditworthiness of partners, manage supply chain risk, and facilitate targeted B2B marketing.
Dun & Bradstreet (D&B) Services
Data Identification & Architecture
- D-U-N-S® Number: A proprietary nine-digit identifier assigned to a single business entity. It is used to maintain accurate, up-to-date information on over 500 million global businesses.
- Data Cloud: The centralized repository containing firmographic, credit, and fraud data sourced from public records, trade references, and direct investigations.
- Corporate Linkage: The hierarchical mapping of business relationships, categorizing entities into Branches, Divisions, Subsidiaries, and Ultimate Parents.
Credit & Risk Metrics
| Metric | Range | Purpose |
| PAYDEX® Score | 1–100 | Measures a business’s historical payment performance based on trade references. |
| Failure Score | 1,001–1,875 | Predicts the probability that a company will cease operations or seek legal relief from creditors within 12 months. |
| Delinquency Score | 101–670 | Predicts the likelihood of a business paying its obligations 90+ days past terms. |
| Maximum Credit Recommendation | Variable | A dollar-indexed suggestion for the amount of credit a typical vendor should extend. |
Service Categories
- Master Data Management (MDM): The process of cleaning and unifying a client’s internal data by matching it against the D&B database to ensure a single source of truth.
- Firmographics: Quantitative data points used to segment businesses, including SIC (Standard Industrial Classification) codes, NAICS (North American Industry Classification System) codes, annual revenue, and employee headcount.
- Supply Intelligence: Data sets used to evaluate vendor viability, focusing on socio-economic indicators, environmental impact (ESG), and regulatory compliance (KYC/AML).
4. Operational Platforms
- D&B Hoovers: A commercial database platform used primarily for B2B sales prospecting and market research.
- D&B Finance Analytics: A software suite for managing accounts receivable (AR) and automated credit-to-cash workflows.
- D&B Direct: An API-based service that allows businesses to integrate D&B data directly into their own CRM or ERP systems.
