eCPC

Effective Cost Per Click

A metric used in digital advertising to measure the cost of each click on an ad campaign. eCPC is designed to help advertisers understand the efficiency of their online advertising campaigns, particularly in contexts where they’re aiming for conversions beyond simple clicks, such as sales, sign-ups, or other specific actions.

The term effective in eCPC refers to the fact that this metric considers not only the cost of each click but also the campaign’s overall effectiveness in driving clicks. In other words, eCPC considers factors such as ad relevance, targeting, and ad copy quality that may affect the likelihood of someone clicking on an ad.

The formula for calculating eCPC is:

• Total Spend refers to the total amount of money spent on the advertising campaign.
• Total Conversions is the total number of conversions achieved. A conversion can be any desired action that the advertisement is designed to generate, such as a sale, a sign-up, a download, etc.

eCPC can be a useful metric for marketers because it helps them to understand the real cost of acquiring clicks on their ads, which can be important in optimizing their campaigns and ensuring a positive return on investment (ROI). By monitoring and adjusting their ECPC, marketers can work to improve the performance of their ad campaigns over time.

• Abbreviation: eCPC

Additional Acronyms for eCPC

• ECPC - Enhanced Cost Per Click