ECPC

ECPC is the acronym for Enhanced Cost Per Click.

Enhanced Cost Per Click

A Google Ads bidding strategy that allows advertisers to adjust their manual CPC (Cost Per Click) bids to increase the likelihood of conversions. Google’s algorithm analyzes various factors, such as user behavior and device type, to determine the likelihood of a click leading to a conversion. ECPC then automatically increases or decreases your manual CPC bids to maximize the chances of conversions. This bidding strategy can benefit businesses looking to boost their return on investment (ROI) in online advertising by optimizing their bids for conversions.

  • Abbreviation: ECPC

Additional Acronyms for ECPC

  • eCPC - Effective Cost Per Click
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