EVC

Engaged Viewer Conversion

A metric used in digital marketing to measure the effectiveness of online content, advertisements, or campaigns. It goes beyond traditional metrics like views or clicks, focusing instead on the viewer’s engagement level with the content.

EVC typically involves tracking how viewers interact with content, such as how long they watch a video, whether they interact with it (like clicking on a link or filling out a form), and other actions that signify a higher level of interest or engagement than a passive viewer. This metric is valuable because it helps marketers understand how many people are seeing their content and how effectively that content is capturing and holding their audience’s attention.

EVC is crucial for gauging content effectiveness, optimizing marketing strategies, and ultimately driving conversions.