FCC

Federal Communications Commission

An independent agency of the U.S. government that is responsible for regulating communications by radio, television, wire, satellite, and cable in the United States. The FCC has broad authority to regulate many aspects of the telecommunications industry, including broadcasting, telephony, broadband internet access, and the use of the radio frequency spectrum.

In the context of marketing, the FCC plays an important role in regulating telemarketing and text messaging practices through its enforcement of the Telephone Consumer Protection Act (TCPA). The FCC has issued rules and guidance regarding the use of automatic dialing systems (ATDS) and pre-recorded messages, as well as requirements for obtaining prior express written consent from consumers before making telemarketing calls or sending text messages.

The FCC has also issued rules related to the use of broadband internet access services and online advertising, including rules related to net neutrality and online privacy. These rules can impact the ways in which businesses market their products and services online, and may require businesses to take certain steps to ensure compliance with FCC regulations.

Overall, the FCC has a significant impact on marketing practices in the United States, particularly in the areas of telemarketing, text messaging, and online advertising. Businesses should be aware of and comply with all applicable FCC regulations and guidance related to marketing, and should consult with qualified legal counsel to ensure that their marketing practices are in compliance with all relevant laws and regulations.

• Abbreviation: FCC