TCPA

Telephone Consumer Protection Act

TCPA is the acronym for Telephone Consumer Protection Act.

What is Telephone Consumer Protection Act?

A federal law in the United States passed by Congress in 1991. The law restricts telemarketing calls, auto-dialed calls, prerecorded calls, text messages, and unsolicited faxes. Here are some key aspects of the TCPA that are important for sales and marketing professionals to understand:

  1. Consent: The TCPA requires businesses to obtain prior express written consent from consumers before making telemarketing calls or sending text messages using an autodialer or pre-recorded voice.
  2. Do Not Call Registry: The TCPA prohibits sales calls to numbers listed on the National Do Not Call Registry unless the caller has an established business relationship with the consumer or the consumer has given prior express permission to be contacted.
  3. Time restrictions: Telemarketing calls can only be made between 8:00 a.m. and 9:00 p.m. local time for the person being called.
  4. Identification: Telemarketers must provide their name, the name of the business entity on whose behalf the call is being made, and a telephone number or address to contact that business entity.
  5. Opt-out: Telemarketers must honor a consumer’s request not to receive further calls.
  6. Penalties: Violating the TCPA can result in significant fines, ranging from $500 to $1,500 per violation.

Compliance with the TCPA is crucial to avoid legal issues and maintain a positive reputation. They should ensure that their marketing practices align with the requirements of the TCPA, obtain necessary consent from consumers, maintain accurate records, and provide an easy way for consumers to opt out of future communications.

  • Abbreviation: TCPA
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