hreflang

hreflang is the acronym for Hypertext Reference Language.

Hypertext Reference Language

An HTML attribute is used in the head section of a webpage or in an XML sitemap to indicate a specific page’s language and regional targeting. Hreflang tags help search engines understand the relationship between different language versions of a webpage, ensuring that users see the appropriate language version in search results based on their language preferences and location.

Example:

<link rel="alternate" hreflang="fr" href="https://fr.martech.zone/"/>

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

hreflang

Hypertext Reference Language

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