MFN

Merchant Fulfillment Network

A method of order fulfillment used by sellers on platforms like Amazon. In this model, the seller is responsible for storing, packing, and shipping their products directly to the customer. This is in contrast to Fulfillment by Amazon (FBA), where Amazon handles the storage, packing, and shipping of products on behalf of the seller.

In the MFN model, sellers control their inventory and the fulfillment process more. Still, they also take on the responsibility of ensuring timely and efficient delivery of their products. This can include managing stock levels, selecting shipping methods, handling customer service related to shipments, and dealing with returns.

MFN is often chosen by sellers who can handle logistics efficiently on their own or who have products that are not suitable for FBA due to size, handling requirements, or other factors. It’s also a preferred choice for sellers who want to avoid the fees associated with FBA. However, using MFN can mean missing out on certain advantages offered by FBA, such as eligibility for Amazon Prime’s 2-day shipping.

• Abbreviation: MFN