MMA

MMA is the acronym for Mobile Marketing Association.

Mobile Marketing Association

A global trade organization dedicated to advancing and shaping the future of marketing through mobile and emerging technologies. Founded in 2000, the MMA brings together marketers, technology providers, media companies, and agencies to establish best practices, set industry standards, and promote responsible and effective mobile marketing.

The MMA operates worldwide, with regional branches across North America, Europe, Asia-Pacific, Latin America, and the Middle East. Its mission is to enable marketers to drive innovation and deliver meaningful customer engagement through mobile devices, recognizing mobile as the most powerful and pervasive platform for connecting brands with consumers.

Key activities of the MMA include producing research, publishing industry guidelines, hosting conferences and events, and facilitating collaboration between marketing leaders and technology innovators. The association focuses on mobile advertising effectiveness, consumer privacy and data security, measurement standards, location-based marketing, SMS/MMS best practices, and the responsible use of emerging mobile technologies like 5G, augmented reality (AR), and mobile commerce.

Membership in the MMA provides organizations with access to thought leadership, market insights, working groups, and policy advocacy efforts that help shape the regulatory and ethical landscape of mobile marketing.

For marketers evaluating vendors or designing mobile strategies, MMA membership or adherence to MMA guidelines is often a sign of credibility, ethical standards, and commitment to marketing effectiveness.