MMP
MMP is the acronym for Mobile Measurement Partner.
Mobile Measurement Partner
A Mobile Measurement Partner is a third-party service or company specializing in tracking, measuring, and analyzing user interactions and behaviors within mobile apps.
MMPs play a crucial role in helping app developers and marketers understand the effectiveness of their marketing campaigns, user acquisition strategies, and overall app performance. They provide tools and services that track key metrics such as app installs, user engagement, in-app purchases, and more. MMPs often integrate with various advertising networks, platforms, and analytics tools to provide comprehensive insights into app performance.
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