PA

Page Authority

A score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERPs). Characteristics of PA include:

• Scoring: Like DA, PA scores range from 1 to 100, with higher scores indicating a greater ability to rank.
• Page-Specific Metric: Unlike DA, which assesses the entire domain, PA focuses solely on individual pages.
• Predictive, Not Definitive: PA is a relative metric used to compare pages or track a specific page’s ranking strength over time. It’s not a direct ranking factor used by Google.
• Based on Multiple Factors: PA is calculated by evaluating various factors, including:
  • The quantity and quality of links pointing to that page
  • The overall DA of the domain the page belongs to
  • Moz’s web index data
  • Machine learning (ML) models that analyze how often Google uses similar pages in search results

How PA is Used

• Content Optimization: Identify which pages on your website have low PA and need improvement in terms of content quality and link building.
• Competitive Analysis: Compare the PA of your pages to similar pages on your competitors’ websites to identify areas for improvement.
• Link Building: Prioritize building links to pages with high PA, as they have a greater chance of ranking well.

Improving Your PA

While you can’t directly control your PA score, you can improve the factors that influence it:

• On-Page Optimization: Ensure your page has high-quality content, relevant keywords, and proper formatting (title tags, meta descriptions, etc.).
• Internal Linking: Link to your page from other high-authority pages on your website.
• External Linking: Earn backlinks from reputable and relevant websites to your specific page.
• User Experience (UX): Make sure the page loads quickly, is mobile-friendly, and provides a positive user experience.

PA is a page-specific metric, while DA assesses the overall authority of the entire domain. A page with high PA on a domain with low DA might not rank as well as a page with slightly lower PA on a domain with high DA.

PA is a valuable tool for understanding the ranking potential of individual pages on your website. By improving the factors contributing to PA, you can increase your chances of ranking higher in search results and driving more organic traffic to your website.

• Abbreviation: PA