Strengths, Weaknesses, Opportunities, and Threats
SWOT is the acronym for Strengths, Weaknesses, Opportunities, and Threats.
A SWOT analysis is a strategic planning tool used to evaluate the internal and external factors that can affect the success of a project or business venture. The strengths and weaknesses are internal factors, while the opportunities and threats are external factors. By understanding the SWOT of a project or venture, a business can identify areas where it has an advantage and areas where it needs to improve, as well as opportunities and threats that it may face.
- Abbreviation: SWOT