VO

Value Optimization

A type of advertising campaign optimization that takes AVO a step further by targeting users who are not only likely to install the app but also likely to generate significant value for the business. This value could be defined based on user actions within the app, such as making high-value purchases, subscribing to premium services, or sharing content. VO campaigns leverage machine learning (ML) algorithms and data analysis to identify users more likely to deliver substantial long-term value to the app or business.

• Abbreviation: VO