VPAID

Video Player-Ad Interface Definition

A specification developed by the Interactive Advertising Bureau (IAB) to enhance the interaction between ad units and video players.

Unlike VAST, which is primarily concerned with the delivery and presentation of video ads, VPAID adds a layer of interactivity to video advertisements. VPAID scripts enable video ads to be interactive, allowing users to engage with the ads in various ways, such as clicking for more information, participating in a poll, or even playing a game within the ad.

Furthermore, VPAID provides more granular tracking and reporting for advertisers, as it allows for the collection of data on user interactions with the ad, like clicks or hover-overs. It provides a richer set of metrics for advertisers to evaluate the performance of their video ads.

VPAID is being phased out in favor of the newer IAB standard known as VAST 4.0 and the supplementary SIMID (Secure Interactive Media Interface Definition) guidelines for interactive ads.

• Abbreviation: VPAID