IAB

Interactive Advertising Bureau

An advertising organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The IAB comprises more than 650 leading media and technology companies responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.

Established in 1996, the IAB operates to support and promote digital media’s growth, innovation, and standardization. The organization develops technical standards and best practices, fields critical research on interactive advertising, and educates brands, agencies, and the broader business community on the importance of digital marketing.

One of the IAB’s most significant contributions to the advertising industry is creating and implementing ad standards. These standards help maintain a consistent structure and format for ads across the internet, making it easier for advertisers to create and deliver ads that function correctly on different platforms. The IAB’s standards and guidelines have become widely adopted in the industry, leading to increased efficiency and effectiveness in digital advertising.

It’s also worth noting that the IAB has a Tech Lab, a non-profit research and development consortium that produces and helps companies implement global industry standards. The IAB Tech Lab has developed several initiatives to combat ad fraud, such as the ads.txt and app-ads.txt projects.

• Abbreviation: IAB
• Source: Interactive Advertising Bureau