YMYL

YMYL is the acronym for Your Money or Your Life.

Your Money or Your Life

A concept used by Google in its Search Quality Evaluator Guidelines, which assess the quality of search results. YMYL pages could impact a person’s future happiness, health, financial stability, or safety. Examples of YMYL pages include:

  • Financial information pages: Pages offering advice on investments, taxes, retirement planning, loans, or insurance.
  • Financial transaction pages: Online banking, investment platforms, or pages that allow bill payments.
  • Legal information pages: Pages offering legal advice on various topics such as divorce, child custody, creating a will, or bankruptcy.
  • Medical information pages: Pages offering advice on health, drugs, specific diseases or conditions, mental health, or nutrition.
  • News articles or public/official information pages important for having an informed citizenry: Information on local/state/national government processes, government policies, social services, or politics.

Google holds these pages to a higher standard because inaccurate or misleading information could potentially have a serious negative impact on users’ well-being. The search engine giant wants to ensure that high-quality, trustworthy sources appear at the top of search results for YMYL queries.

  • Abbreviation: YMYL
Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership