Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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PHP: Hypertext Preprocessor
A server-side scripting language that is used to create dynamic web pages and web applications. PHP is designed to work seamlessly with HTML and can be embedded within HTML code. PHP was created in 1994 by Rasmus Lerdorf, who initially…
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Phygital: Physical and Digital
A portmanteau of physical and digital. Phygital describes experiences, interactions, or business models seamlessly integrating online and offline elements. This term is used in retail, marketing, and customer engagement strategies to enhance convenience and immersion. For example, a phygital shopping…
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PII: Personally Identifiable Information
PII refers to any data that could potentially be used to identify a specific individual. Examples of PII include: Full name Social Security number (United States) Driver’s license number Passport number Email address Phone number Home address Date of birth…
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PIM: Personal Information Manager
A software application that helps individuals organize and manage their personal data. This typically includes functionalities for handling emails, contacts, calendars, tasks, and notes. PIMs are designed to assist users in scheduling appointments, keeping track of contact information, managing to-do…
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PIM: Product Information Management
A process and technology used by businesses to manage and distribute product information across various channels and touchpoints. PIM involves collecting, validating, and enriching product data, such as product descriptions, images, prices, and specifications, from various sources within an organization.…
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PIN: Personal Identification Number
A numeric or alphanumeric code used in the process of authenticating a user accessing a system, device, or location. PINs are typically used to secure access to ATMs, mobile devices, debit or credit cards, and various online accounts. They are…
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PIPA: Protect Intellectual Property Act
Formally known as the Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act, the Protect IP Act was a proposed U.S. bill introduced by Senator Patrick Leahy (D-VT) in May 2011. Like the Stop Online Piracy…
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PIPEDA: Personal Information Protection and Electronic Documents Act
A Canadian federal law regulating how private sector organizations collect, use, and disclose personal information in the course of commercial activities. PIPEDA sets out rules for the handling of personal information, including how it should be collected, used, stored, and…
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PIPIA: Personal Information Protection Impact Assessment
A mandatory internal risk-assessment process required by privacy laws (most notably China’s PIPL). It serves as a safety check that organizations must perform before engaging in high-risk data processing activities to identify potential threats to an individual’s rights and freedoms.…
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PIPL: Personal Information Protection Law
A comprehensive legal framework designed to govern how organizations collect, use, and store the data of individuals. It establishes the rights of persons over their digital identity and imposes strict obligations on “Information Processors” to ensure transparency, security, and fairness.…
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PISP: Payment Initiation Service Provider
A service provider that can initiate a payment on behalf of a user directly from their bank account. Think of it as a “digital bridge” between a merchant’s checkout page and your bank’s transfer portal. The User Experience Selection: At…
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PITR: Point-in-Time Recovery
A data protection process that allows an IT administrator to restore a dataset, typically a database or a system image, to a specific, user-defined timestamp. PITR is designed to reverse the effects of data corruption, accidental deletion, or a cyberattack…
