Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process.
It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like us) trying to manage multiple accounts that are battered and made noisy with SPAM and sales pitches, Agorapulse breaks through the noise. To make it worse, tool vendors change their offerings and pricing models a lot, usually raising prices or moving from affordable self service to high end enterprise rates.
Agorapulse is a Social Media management tool that I believe really gets it right. Here’s why I use it every day and recommend it to every client…
Simplified Social Media Management
Don’t we all spend too much time managing our incoming Social Media messages, comments and mentions?
Agorapulse has structured its Social Media Inboxes to help you achieve Inbox Zero quickly and easily. All new messages, comments and mentions, for Facebook, Twitter and Instagram, are displayed by default in a to review filter to help you focus on your latest items and they stay there until you review each one or review all with one click of a button.
No more Inbox chaos. Each time I log in I get a clear view of each account’s inbox with an indication of the number of items waiting for me to review.
- Identify your best Fans & Followers – This unique feature is a killer: quickly identify the users who have interacted with you the most on each social account. This can come very handy if you want to identify your ambassadors and make sure you engage with them on a regular basis.
- All-in-one suite – Agorapulse is hellbent on making itself the one platform for all your Social Media needs. It’s an ambitious claim, and even if they are not yet offering all the features that we all need, it already covers a decent amount of them.
- Affordable pricing – More importantly, Agorapulse wants to offer its services at a cost every small or medium sized businesses/agency can afford and stay there. With a pricing model ranging from $29/mo to $89/mo per month (average), we’re far away from the hundreds or thousands of Dollars enterprise solutions charge.
Let’s take a closer look at its features.
A Social Media Inbox Designed to Save Time
When looking at your Facebook, Twitter or Instagram feeds, you have access to the typical actions (such as delete, hide or retweet), but Agorapulse allows you to review a tweet or a Facebook comment in order to remind yourself (or your team) that it’s been taken care of.
This is how I keep my Social Media Inbox clean. Within this filter I only see the tweets or Facebook comments that have not been handled or reviewed yet. This is the only way to get that empty inbox feeling I don’t get with other tools.
Here’s another feature you won’t find anywhere else- comments on unpublished (or dark) Facebook posts will be visible in your Inbox too! If you’re advertising on the newsfeed, you probably have no idea how many useful comments show up on your dark posts!
When I look at a tweet or Facebook comment, I can instantly see the previous conversations I’ve had with the concerned user. This is possible because Agorapulse (unlike Hootsuite or Sprout Social) stores all of our fans’ and followers’ past activity. Seeing my history with each commenter is extremely useful for providing a more personalized response.
Social Media Publishing Calendar
One of my favorite Agorapulse features is their publishing capabilities and calendar! With the their publishing features, I can:
- Publish across any social media account.
- Customize the post for each social media channel.
- Schedule the post, either by setting the date or adding it to a queue to automatically publish.
- Customize default tags for each social media account and channel.
- Schedule a recurring post (awesome for event promotion!)
- View the calendar of past, present, or future activity.
Social Media Statistics and Reporting
Two essential things I like about Agorapulse’s reports that I haven’t seen anywhere else are:
- The ability to download them in Powerpoint format (a big time saver)
- The ability to show community management actions (such as the number of Facebook comments approved or deleted, or the number of replies sent, among others).
This kind of data makes it easy to show the work done by the person managing each account. A big plus for agencies or freelance community managers.
Social Media Listening
I was recently working with a medical diagnostics company and they were amazed that there were actually conversations going on online about some of the obscure diseases their tools could diagnose. Not only did they see professionals within their industry requesting assistance, they also identified some amazing influencers within their industry.
With Agorapulse’s robust listening engine, I’m able to search and find mentions of my companies, my name, my products, and services… as well as get a profile of the account that made the mention.
If you’re an enterprise company, the platform also allows you to route and assign who should provide a response to the mention!
Social listening is an amazing opportunity – not so that you can spam your prospects, but so that you can begin assisting them and building relationships with them. Over time, that will lead to opportunities.
Social Media Benchmarks
If you need to have an idea of how your Facebook page is stacking up against the competition. Check out Agorapulse’s free Facebook Page Barometer. This tool allows you to benchmark your main page’s metrics against the average metrics of pages in the same size range.
Now we can really know if our 10% organic reach is a blast or a fail!
Social Media Management Mobile App
It’s imperative that I have a mobile app to manage my social media accounts on the go, and the Agorapulse mobile app is everything I need! I can manage all of my publishing simply and easily from the app’s Social Inbox!
Agorapulse vs Hootsuite or SproutSocial?
If you look at Agorapulse’s competitive landscape, you’re looking at different types of competitors. For the Facebook apps, you’re looking at services such as Shortstack or Woobox, for the reporting and Social Media Inbox, you’re looking at services such as SproutSocial or Hootsuite .
But, so far no one else is providing all these features together.
The first benefit of Agorapulse is that one-stop-shop aspect. If you need to manage the engagement on your Facebook page, Twitter and Instagram accounts, get valuable metrics and reporting on them and run contests and promotions on Facebook, you’re set here, and you won’t have to pay for multiple tools to get the job done.
Agorapulse’s second main benefit is its pricing. One monthly subscription of $29 to $149, depending on your number of accounts and their size, and you have everything you need for Facebook, Twitter and Instagram. Agorapulse doesn’t charge per user, (Hootsuite or Sprout Social) so if you’re managing as a team, you’ll save a lot of money (up to several hundred dollars per month) with Agorapulse.
Comparing Agorapulse with Hootsuite: Hootsuite is definitely not free or cheap if you need more than their basic stuff, but all of Agorapulse’s features come with a standard subscription. Hootsuite charges around $30 per report, whereas Agorapulse includes unlimited reports within your standard subscription.
Only the enterprise version of Hootsuite will let you have more than 10 team members and retain historical data from your accounts, so if you want to look at past interactions from a Facebook or Twitter user, you can pay $1,400 per month to Hootsuite or your standard subscription beginning at $29 per month to Agorapulse.
Another added bonus: you can search for specific twitter followers or Facebook fans with Agorapulse, because they store your data. This also allows you to tag users or their content to easily find them later and get valuable metrics on those tags. This is not available anywhere else.
Disclosure: I am both an avid user, a fan, and an affiliate of Agorapulse! I’m using my affiliate link in this article.