Acronyms Beginning With A

Sales, marketing, and technology acronyms that begin with A

  • ARPA: Address and Routing Parameter Area

    ARPA

    A special infrastructure top-level domain (TLD) in the Domain Name System (DNS). It is not open for public registration and is used to support core Internet services. Originally, .arpa referred…

  • ARPANET: Advanced Research Projects Agency Network

    ARPANET

    ARPANET was an early network of computers that served as a precursor to the modern Internet. It was developed in the late 1960s by the United States Department of Defense’s…

  • ARPU: Average Revenue Per User

    ARPU

    A key financial performance metric used primarily in the telecommunications and media industries but also broadly applicable across different sectors, including online services and apps. It measures the average revenue…

  • ARR: Annual Recurring Revenue

    ARR

    A critical metric used by subscription-based businesses, particularly Software-as-a-Service (SaaS) companies, is to measure the predictable and recurring revenue generated from their customers annually. ARR is a KPI because it…

  • AS: Autonomous System

    AS

    AS represents a crucial concept in modern networking – it’s a fundamental building block that helps organize and manage the vast complexity of today’s Internet. Let’s explore what AS means…

  • ASA: Average Speed to Answer

    ASA

    A call center metric that measures the average time it takes for incoming calls to be answered by an available agent or to reach a service level target. ASA is…

  • ASAP: As Soon As Possible

    ASAP

    A term used to express the urgency of a task or the need for quick action. This term can be particularly relevant when deadlines are approaching or when responding promptly…

  • ASB: Auditing Standards Board

    ASB

    A standing committee of the American Institute of Certified Public Accountants (AICPA). It is responsible for establishing and maintaining auditing standards for private companies, non-profit organizations, and federal, state, and…

  • ASC: Automative Standards Council

    ASC

    A collaborative industry group formed to standardize how customer events and key performance indicators (KPIs) are tracked across automotive digital properties, specifically within Google Analytics 4 (GA4). Comprised of leading…

  • ASCII: American Standard Code for Information Interchange

    ASCII

    A character encoding standard used in computers and electronic communication devices to represent text. Developed in the 1960s, ASCII was one of the earliest methods established for encoding textual data…

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