Acronyms Beginning With C
Sales, marketing, and technology acronyms that begin with C
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CLV
Also known as lifetime value (LTV), CLV or CLTV is a metric representing the total amount of money a customer is expected to spend on your business or your products throughout their relationship with your company. Customer Lifetime Value Equation…
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CMA
The UK’s primary regulatory body overseeing competition and consumer protection matters. In the context of marketing and sales, here’s what you need to know: Ensuring Fair Competition: The CMA prevents anti-competitive practices like price fixing, bid rigging, and the abuse…
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CMMC
A security framework developed by the U.S. Department of Defense (DoD) to protect sensitive government information within the defense supply chain. It establishes cybersecurity standards for contractors and subcontractors handling Federal Contract Information (FCI) and Controlled Unclassified Information (CUI). Defense…
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CMO
A high-level executive responsible for overseeing the planning, development, and execution of an organization’s marketing and advertising initiatives. The CMO’s primary focus is to drive growth by increasing sales for the entire organization through successful marketing, market research, pricing, product…
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CMP
A vital component within the realm of online technology and marketing, particularly in the context of data protection regulations like the General Data Protection Regulation (GDPR) in the European Union (EU) and similar laws worldwide. Here’s an overview of what…
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CMP
A type of software used in digital advertising that allows marketers to scale and optimize their digital ad design and deployment. The platform is designed to streamline and automate the process of creating, measuring, and optimizing digital advertising creatives. Here…
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CMRR
A metric used by subscription-based businesses, particularly Software-as-a-Service (SaaS) companies, to measure the predictable and recurring revenue expected from customers for the next month, taking into account any known upgrades, downgrades, or churn. CMRR is an important KPI because it…
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CMS
A software application that enables users to create, manage, and modify content on a website without specialized technical knowledge. In a CMS, content can include text, photos, music, video, and other types of digital media. A CMS is an invaluable…
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CMS
Software designed to automate and streamline the creation, negotiation, execution, monitoring, and renewal of business contracts. It acts as a centralized platform where organizations can manage contract lifecycles, maintain compliance, mitigate risk, and improve visibility across all agreements. While CMS…
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CMVP
A joint initiative between the National Institute of Standards and Technology (NIST) in the United States and the Communications Security Establishment (CSE) in Canada is crucial in ensuring the security and reliability of cryptographic modules used in sensitive applications. The…
