Acronyms Beginning With D
Sales, marketing, and technology acronyms that begin with D
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Acronyms Beginning With D
DBoR
A term used to describe the primary or authoritative data source for a particular data element or entity within an organization. The DBoR is the trusted source for the most accurate, complete, and up-to-date information about a specific data domain. Key characteristics of a DBoR include: Single source of truth: The DBoR is the definitive source for a specific data…
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Acronyms Beginning With D
DCO
Also known as Dynamic Creative Optimization, DCO is a technology used in digital advertising to create personalized and relevant advertisements. It automates the process of producing multiple versions of an ad that are tailored to the viewer based on various data points such as demographics, browsing behavior, location, and purchase history. Here’s a breakdown of how DCO works and its…
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DCO
A technology where display advertising banners are dynamically tested and created – including the imagery, messaging, etc. to better target the user that sees it and the system its published on.
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DCR
A secure and controlled environment where sensitive data can be analyzed without compromising privacy and confidentiality. It facilitates data collaborations between different parties, such as organizations or researchers, while protecting the data. The concept of a data clean room originates from legal and regulatory compliance, particularly in the context of data privacy and data protection laws. It addresses the challenge…
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DCT
A mathematical operation that transforms a signal from the time domain to the frequency domain. In video compression, DCT transforms the video signal from the spatial domain to the frequency domain. This allows the video signal to be compressed more efficiently, as the signal’s frequency components are typically less important than the spatial components. DCT is a lossy compression technique,…
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Acronyms Beginning With D
DDA
A type of attribution model used in Google Ads that utilizes machine learning to analyze and assign conversion credit to various touchpoints throughout a customer’s journey. This model takes into account the actual contribution of each marketing touchpoint in driving conversions, based on historical data from your account. Unlike other attribution models, which rely on predefined rules to distribute conversion…
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Acronyms Beginning With D
DDA
Legislation designed to protect the rights of individuals with disabilities and ensure they have equal access to services, facilities, and opportunities. Originating in various countries, such as Australia and Switzerland, the DDA aims to prevent discrimination in areas like employment, education, and access to public services. In a digital context, it also addresses web accessibility, requiring that online content and…
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DDoS
A type of cyber attack in which multiple compromised computers or devices flood a target system or network with massive traffic, overwhelming its resources and making it unavailable to legitimate users. In a DDoS attack, the attacker typically controls a network of infected computers, known as a botnet, which are often compromised without their owners’ knowledge. The attacker can remotely…
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Acronyms Beginning With D
DDQ
A comprehensive questionnaire that is used to evaluate a vendor’s or service provider’s operational, financial, and compliance aspects during the due diligence process. DDQs are commonly used in industries such as finance, investment management, and professional services, where thorough vetting of potential partners is crucial to mitigating risks and ensuring regulatory compliance. Types of Questions in a Due Diligence Questionnaire…
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Acronyms Beginning With D
DeFi
A financial system that operates on decentralized blockchain networks, primarily Ethereum. It is an umbrella term for various financial applications and services that aim to provide an open, transparent, and permissionless alternative to traditional financial systems. Key characteristics of DeFi include: Decentralization: DeFi applications run on blockchain networks, eliminating the need for intermediaries like banks or brokerages. Open source: Most…
