Acronyms Beginning With I

Sales, marketing, and technology acronyms that begin with I

  • IDFA

    A random device identifier that is assigned by Apple to a user’s device. Advertisers use this to track data so they can deliver customized advertising. With iOS 14, this will be enabled through an opt-in request rather than by default.

  • IDFV: Identifier for Vendor

    IDFV

    In the context of mobile app development and advertising, IDFV is a unique identifier assigned to a specific device by Apple. It allows app developers and advertisers to track user activity across multiple apps created by the same developer or…

  • In-Depth Interview

    IDI

    A qualitative research method used to explore a participant’s perspectives, motivations, behaviors, and experiences in a detailed, conversational format. Unlike surveys or focus groups, which gather responses from multiple individuals simultaneously, an IDI is a one-on-one session conducted by a…

  • IdP: Identity Provider

    IdP

    A trusted system that creates, maintains, and manages identity information for users and provides authentication services to relying applications or service providers. In the context of the Security Assertion Markup Language (SAML) framework, the IdP is responsible for verifying a…

  • IDPF: International Digital Publishing Forum

    IDPF

    A global trade and standards organization focused on the development and promotion of digital publishing technologies and standards. It played a significant role in standardizing digital publishing formats, particularly the EPUB format. Key points about the IDPF include: EPUB Standard:…

  • IDX

    A system used by real estate agents and brokers to display property listings on their websites. IDX allows agents and brokers to showcase multiple properties for sale, providing potential buyers with a comprehensive list of available homes. IDX is a…

  • IEC: International Electrotechnical Commission

    IEC

    A non-profit, non-governmental international standards organization that develops and publishes consensus-based international standards for electrical, electronic, and related technologies. Founded in 1906, the IEC’s mission is to promote international cooperation in the field of electrotechnology, ensuring the development of consistent…

  • IEEE: Institute of Electrical and Electronics Engineers

    IEEE

    A professional association dedicated to advancing technology for the benefit of humanity. It is known for its development of standards, especially in electrical engineering, computer science, and related technologies. IEEE standards are critical in ensuring compatibility, interoperability, and reliability across…

  • IEF: Integrated Evaluation Framework

    IEF

    A measurement and planning model developed by the International Association for Measurement and Evaluation of Communication (AMEC) to guide communicators in effectively evaluating the impact of public relations and communication campaigns. Launched in 2016 and continuously refined, the IEF is…

  • IETF: Internet Engineering Task Force

    IETF

    An open international community of network designers, operators, vendors, and researchers. Its mission is centered on developing and promoting voluntary Internet standards, particularly those comprising the Internet protocol suite (TCP/IP). The IETF operates in a bottom-up task creation model, primarily…

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