Acronyms Beginning With M
Sales, marketing, and technology acronyms that begin with M
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MTA
Multi-Touch Attribution (MTA) is a marketing measurement model that evaluates the impact of multiple touchpoints in a customer’s journey to conversion. Unlike single-touch attribution models, which credit a single interaction…
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MTP
MTP is an intelligent file transfer system developed by Microsoft in 2001. It enables intelligent communication between mobile devices and computers. Unlike basic USB connections, MTP creates a sophisticated channel…
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MTTR
A performance metric that measures the average time it takes to detect, diagnose, fix, and restore a system or application after a failure. It provides a practical gauge of how…
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MUM
A significant leap forward in Google’s AI capabilities that was introduced to enhance the understanding of language and improve the effectiveness of information retrieval for complex queries. MUM is an…
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MVC
A software design pattern that divides an application into three interconnected components. Think of it like a restaurant: the kitchen (Model) prepares the food, the plate presentation (View) is how…
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MVP
A product development strategy where a new product or website is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed…
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MVPD
A service that distributes or provides multiple television channels. For example, providers in the US like Comcast, DISH, DirecTV, or Verizon, AT&T operate on an MVPD model and provide several…
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MVT
A method of experimenting on a webpage or app where multiple elements are modified and tested simultaneously to identify the combination that produces the best results in terms of a…
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MX
A type of resource record in the Domain Name System (DNS) that specifies a mail server responsible for accepting email messages on behalf of a recipient’s domain. A domain may…
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MX
The entire user journey on mobile devices, integrating key smartphone functionalities such as the camera, accelerometer, GPS, and more to enhance usability and engagement. These elements play a significant role…
