Acronyms Beginning With M
Sales, marketing, and technology acronyms that begin with M
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MSA
A contract that is agreed upon between two parties that legally defines the relationship, terms, ownership of intellectual property, and other details associated with the engagement. Generally, a master services agreement provides expectations on what each party must do to…
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MSB
A term used by the Financial Crimes Enforcement Network (FinCEN) to describe certain non-bank financial institutions that provide money-related services to customers. MSBs are subject to the Bank Secrecy Act (BSA) and must comply with anti-money laundering (AML) and counter-terrorist…
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MSIN
The Mobile Subscription Identification Number, or MSIN, is the final component of the International Mobile Subscriber Identity (IMSI). Unlike the MCC and MNC, which identify the country and operator, the MSIN uniquely identifies the individual subscriber within that operator’s network.…
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MSP
A framework developed by the UK government for managing complex programs in the public sector. It provides a structured approach to delivering transformational change through the coordinated management of a portfolio of projects and activities that achieve outcomes and realize…
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MSSP
A Managed Security Service Provider, or MSSP, is a third-party company that delivers outsourced monitoring and management of an organization’s security infrastructure and operations. Businesses rely on MSSPs to strengthen their cybersecurity posture without building the entire capability in-house, allowing…
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MT
The process of using software to translate text or speech from one language to another. It leverages artificial intelligence and natural language processing technologies to understand and translate the meaning of the text in the source language into the equivalent…
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MTA
A key component in the world of email communication. It’s responsible for routing and transferring email messages from the sender’s email server to the recipient’s email server. Here’s a brief overview: MTAs handle the routing of email messages, ensuring they…
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MTA
Multi-Touch Attribution (MTA) is a marketing measurement model that evaluates the impact of multiple touchpoints in a customer’s journey to conversion. Unlike single-touch attribution models, which credit a single interaction (such as the first or last touch) with a sale,…
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MTP
MTP is an intelligent file transfer system developed by Microsoft in 2001. It enables intelligent communication between mobile devices and computers. Unlike basic USB connections, MTP creates a sophisticated channel for managing and transferring files. Core business benefits include: Always…
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MTTR
A performance metric that measures the average time it takes to detect, diagnose, fix, and restore a system or application after a failure. It provides a practical gauge of how quickly an organization can respond to and recover from technical…
