Acronyms Beginning With S
Sales, marketing, and technology acronyms that begin with S
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STEP
An ISO standard for the exchange of product data and is considered a neutral file format, which means that it can be used to exchange data between different computer-aided design (CAD) and computer-aided manufacturing (CAM) systems, regardless of the software…
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STIR/SHAKEN
A framework designed to combat caller ID spoofing in telephone networks, especially in the fight against illegal robocalls. STIR stands for Secure Telephone Identity Revisited, is a set of technical standards developed by the Internet Engineering Task Force (IETF). It…
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STL
A widely used file format in 3D printing and computer-aided design (CAD). Introduced in the late 1980s by 3D Systems, the STL format has become a standard for representing the surface geometry of 3D models. Despite its age, it remains…
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STO
A powerful strategy in digital messaging that helps marketers reach customers at the ideal moment. By sending messages when recipients are most likely to engage, STO enhances the effectiveness of various outbound channels—email, SMS, or direct messaging. Here’s a look…
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STORY
A narrative-based framework used in marketing and communications to convey brand, product, or customer success stories in a clear and emotionally compelling way. Though not an industry-standard acronym, STORY is often repurposed as a mnemonic device to guide the storytelling…
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STP
A strategic marketing approach used by businesses to effectively target and communicate with their customers. Segmentation involves dividing the market into smaller groups of customers who share similar needs or characteristics. This allows businesses to tailor their marketing efforts to…
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STR
STR refers to rental properties that are rented out for short periods, typically fewer than 30 days, through platforms like Airbnb, VRBO, or similar services.
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STRATEGIC
The STRATEGIC framework is a sales methodology developed by RAIN Group for selling to senior executives. It emphasizes the importance of aligning your solution with the executive’s strategic priorities and building trust throughout the sales process. Here’s a breakdown of…
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STTR
STTR is a U.S. government program designed to stimulate technological innovation and facilitate the transfer of technology from research institutions to the marketplace. The program is highly relevant to businesses, especially those in the technology and innovation sectors. Here’s a…
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SUV
A type of passenger vehicle that combines car-like comfort with truck-like utility. Typically featuring higher ground clearance, a spacious interior, and optional all-wheel or four-wheel drive, SUVs are popular for their versatility, safety, and ability to handle various road and…
