Acronyms Beginning With T

Sales, marketing, and technology acronyms that begin with T

  • TMS: Tag Management System

    TMS

    A software solution designed to manage the deployment and maintenance of tags on a digital property, such as a website or mobile app. Tags are snippets of code used for…

  • TN

    Refers to the number of negative cases that the model correctly classifies as negative. It represents the instances when the model predicts the negative outcome, and the actual outcome is…

  • TOC: Table of Contents

    TOC

    A navigational aid is commonly used in books, documents, and websites to give readers an organized overview of the content’s structure. It serves as a roadmap, helping readers quickly find…

  • tofu top of the funnel

    TOFU

    The initial stage of the buyer’s journey in marketing and sales preceding the middle of the funnel (MOFU) and bottom of the funnel (BOFU). At this stage, potential customers are…

  • TOS: Terms of Service

    TOS

    A legal agreement between a website or application provider and its users that outlines the rules and guidelines for using the service. TOS governs the relationship between the service provider…

  • TOTP: Time-based One-Time Password

    TOTP

    A commonly used algorithm for generating time-sensitive, single-use passwords for multi-factor authentication (MFA) or two-factor authentication (2FA). Key points about TOTP: Algorithm: TOTP is based on the HMAC-based One-Time Password…

  • TOWS: Threats, Opportunities, Weaknesses, and Strengths

    TOWS

    It is a strategic planning tool that builds upon the SWOT analysis to help businesses develop strategies by matching their internal strengths and weaknesses with external opportunities and threats. The…

  • TP: Training Plan

    TP

    When developing SOPs, it is important to have a corresponding training plan to ensure that individuals or teams understand and follow the procedures effectively. A Training Plan outlines the steps…

  • TPN: Trusted Partner Network

    TPN

    A set of security and content protection standards and best practices developed for the media and entertainment industry. TPN certification ensures that companies involved in content creation, post-production, and distribution…

  • TPR: True Positive Rate

    TPR

    Also known as sensitivity or recall, is a performance metric used to evaluate the effectiveness of a binary classification model. It measures the proportion of actual positive cases that the…

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