Acronyms Beginning With Z

Sales, marketing, and technology acronyms that begin with Z

Douglas KarrDec 2, 2022

ZIP

A system of postal codes (ZIP codes) used by the United States Postal Service (USPS) since 1963. The primary purpose of ZIP codes is to streamline mail delivery, making the…
Douglas KarrNov 30, 2023

ZMOT

A marketing concept introduced by Google in 2011. It refers to when a consumer starts researching a product or service online before making a purchase decision. This moment is crucial…
Douglas KarrAug 12, 2025

ZRTP

A cryptographic key-agreement protocol designed to enable secure voice and video communication over the Real-time Transport Protocol (RTP). Developed by Phil Zimmermann, the creator of Pretty Good Privacy (PGP), ZRTP…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

ZIP

ZMOT

ZRTP

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