Analytics & Testing
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
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What’s your Strategy for Customer Recovery?
In many posts I've spoken about "get, keep and grow" strategies for companies to grow their business, but one aspect I don't think I've ever written about is recovering customers. Since I'm in the software industry, I've rarely seen customers…
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Ignore, Measure and Focus
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World . When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of…
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How to Cut Your Blog Traffic in Half
I don't surmise anyone would actually wish to cut their traffic in half on their blog. However, it's pretty standard with my statistics and puts quite a bit of pressure on my to blog every day. 1.webp" alt="Blog Traffic" title="Blog…
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It’s Not Getting Easier for Marketers
Key to many of the links I share and the posts I write on this blog is automation . The reason is simple... at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some…
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Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs . I've always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them.…
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Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies
Don't believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts?…
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The Engagement Illusion: Why Comments Don’t (And May Never) Equal Conversions
I did some analysis of my blog this weekend to look for a correlation between my search engine results, my most popular blog posts, the posts with the most comments, and the posts that actually resulted in revenue due to…
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Marketing Analytics 101: Show Me the Money!
When I wrote an article for Talent Zoo last month, I wrote about leveraging automation and integration to maximize and leverage your online strategies, as well as the companies helping businesses to execute those marketing automation opportunities . A few…
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Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to…
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The Keyword Research Tool That Finds Real Search Opportunities
Every business wants to capture the right traffic, but that starts with understanding what people are actually searching for. Keyword research remains one of the most impactful steps in any SEO strategy, yet it’s also one of the easiest to…