Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research…
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Fotor: Edit, Enhance, and Create Beautiful Images Using AI And Other Easy Photo Editing Tools
Photo editing has become essential to visual storytelling, yet it often presents challenges. The process requires skill and the right tools, from adjusting lighting and color to removing unwanted elements. In the past, professional photo editing tools that accommodated any…
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Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos
If you've been reading my articles on artificial intelligence , you've likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don't believe AI is a replacement for…
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AI vs. AGI: And No… Artificial General Intelligence Is NOT Skynet!
The path from Artificial Intelligence ( AI ) to Artificial General Intelligence ( AGI) is filled with scientific, technical, and philosophical challenges, and it's difficult to predict a precise timeline for its realization... but there's little doubt that we're getting…
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Osum: Enhance Your Business Strategy with Advanced AI Market Research Solutions
The significance of timely and insightful market research cannot be overstated. Traditional methods, often labor-intensive and outdated, can lead to lost opportunities and misguided decisions. Osum, a cutting-edge AI -driven platform, emerges as a solution, redefining how market research is…
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10 Ways to Break Through the Brain’s RAS Filter And Get The Attention Of Your Prospect
Yesterday, my good friend Steve Woodruff's new book, The Point , arrived. The timing couldn't be any better as I've assumed the role of CMO at a ground-breaking retail intelligence platform , and the first task is to organize their…
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Buzz.ai: An All-In-One Social and Email Outreach Sales Enablement Platform
Professionals constantly face challenges like managing multiple outreach channels, keeping up with fast-paced market changes, and efficiently converting leads into sales. Buzz.ai addresses these common hurdles with its all-in-one sales enablement platform, offering tools designed to streamline and optimize the…
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What is Artificial Intelligence? A Comprehensive Guide for Business Professionals
One of the keys to my success throughout the years has been my ability to learn new technology. Innovation in digital marketing has been rapid but consistent... until now. As I watch artificial intelligence (AI) advancements, I fear that I'm…
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FVC: Build A Locally Hosted Video DAM (Digital Asset Management) Instance On Your Windows PC
Managing and organizing vast video content can be overwhelming for a professional videographer juggling multiple clients and hundreds of projects. Each project has its unique set of scenes and videos, and keeping track of all this data is crucial yet…
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Google Vertex AI: Your AI Powerhouse for Every Business Need
In a recent article, I explained why I left the agency business behind and accepted a CMO position at a retail AI platform, OpenINSIGHTS . In full disclosure, the company is a Google partner and has designed and engineered a…
