Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Do Browser Notifications Work?
If you’ve been a long-time reader, you know this site isn’t just a publication; it’s also my test playground. I love to try different methods and solutions to see what works and if I can realize a return on investment…
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Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company’s visibility on search engines. Regularly updated content indexed by search engines drives new visitors…
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TinyLetter: A Free, No Frills Email Newsletter Service
Log into any major email service provider (ESP) nowadays, and if you’re not technically savvy, you’ll probably pass out at the menus, features, functionality, jargon, and reporting. Sometimes, the magic of technology is when someone smart rethinks the process and…
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How To Plan, Write, Edit, and Publish A Successful Tutorial Video
A successful tutorial video involves engaging content, clear instructions, and high-quality production. Here’s an article that outlines the standard ingredients and script sections for creating a compelling tutorial video. Tutorial videos stand out as a go-to resource for knowledge seekers.…
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How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress
We’re currently helping an enterprise client implement a new WordPress site. They’re a multi-location, multi-language business and have had some poor results in organic and local search over recent years. When we were planning their new site, we identified a…
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WordPress: How To Update Admin Menu Links with jQuery to Sort Results Automatically (with Rank Math Example)
One of the WordPress plugins that I install on every one of my sites or my clients’ sites is Rank Math. When launching a site, one critical step is monitoring and correcting any visits to pages not found (404 errors).…
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Happy Veteran’s Day
President Eisenhower signed the proclamation to rename Armistice Day to Veteran’s Day in 1954, years ago. Each year, Veteran’s Day is celebrated on November 11th. Veteran’s Day is observed on November 11th to mark the anniversary of the armistice that…
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Understanding MVC Frameworks: Building Flexible and Scalable Platforms in PHP
The term MVC framework can seem technical and daunting for a business owner or decision-maker new to web development. However, understanding what an MVC framework is and why it’s advantageous to build platforms using this architecture can help you make…
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Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data
We’re still using spreadsheets! This is something I often hear from companies who are embarrassed by their company’s lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets, though, they’d likely be quite proud…
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Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator
The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation (leadgen) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold. Zopto Zopto…
