Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Tools
.NET MAUI and Blazor Hybrid vs. Platform-Specific Frameworks in the Cross-Platform Arena
Building applications across multiple platforms can feel like stepping into the ring for a heavyweight bout. It’s time-consuming, costly, and riddled with challenges like maintaining divergent codebases or ensuring a consistent user experience. That’s why cross-platform development has become an important option for reaching broader audiences. Yet even this approach often comes with its hurdles. Enter .NET MAUI and Blazor…
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Sales and Marketing Training
Designing for SaaS Success: Why UI/UX Is Critical
Think about the last time you used a confusing or clunky platform. Did you want to return? Perhaps not. Here, we will explore why UI/UX design is vital for SaaS platforms. SaaS, or software as a service, is a delivery model for software that enables customers and users to access apps through the Internet. While UI deals with the look, UX…
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Marketing Tools
Credible: The Speech Coach App To Help You Stop Saying “Um… Like… You Know…”
The less public speaking and podcasting I do, the more I find filler words entering each conversation that I’m having. Being a public speaker makes you highly aware of this terrible habit in others, and it’s downright embarrassing as I find myself doing it. When speaking in public or engaging in professional conversations, using filler words like um, like, and…
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Social Media & Influencer Marketing
WordPress: A Shortcode to Add a Share on X Link With Your Content in WordPress
Capturing and directing relevant traffic to your website is more crucial than ever. Social media platforms like X (formerly Twitter) have evolved from simple microblogging tools to dynamic hubs for real-time conversations, breaking news, and vibrant community engagement. With over 450 million monthly active users, X represents a goldmine of potential traffic for your brand. Leveraging this platform effectively can…
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E-commerce and Retail
BuddyBoss: The Best WordPress Platform For Building An E-Learning Experience and Online Community
Creating vibrant, engaged communities or seamless learning platforms can be challenging. Whether it’s a business looking to foster deeper client relationships, an educator developing online courses, or a hobbyist building a space for like-minded individuals, you need tools that bring your vision to life—quickly and effectively. That’s where BuddyBoss steps in to bridge the gap. BuddyBoss BuddyBoss is a robust…
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Event Marketing
Elgato Prompter: A Home Office Teleprompter For Making Eye Contact With Your Audience
Eye contact is the invisible thread that connects you to your audience. It creates a sense of personal engagement, whether streaming on Twitch, delivering a webinar, or hosting an online meeting. When you look into the camera, your audience feels like you’re speaking directly to them, increasing retention and emotional connection. Conversely, breaking eye contact—even unintentionally—can make your presentation feel…
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Customer Data Platforms
Jotform: Capture and Integrate Your Event Registrations with a Customizable App In Minutes
Capturing event registrations has never been easier or more efficient. Traditional registration methods can be cumbersome, requiring multiple tools to manage forms, payments, and attendee communication. Event planners need a streamlined, professional solution that simplifies these processes while providing a seamless experience for attendees. JotForm Jotform simplifies event management by offering user-friendly tools to create and manage registration forms. Whether…
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Content Marketing
10 Challenges Working With WordPress As A Content Management Platform in 2025
I’ve been working and developing with WordPress since its inception. The content management system’s (CMS) simplicity is phenomenal, and its mass adoption is no surprise. There are haters out there, but I often remind people that most of the issues with WordPress are usually centered around the themes and plugins implemented, not the core platform. The analogy I often use…
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Content Marketing
WordPress Plugin: Customize Your Admin Styling and Add Light and Dark Modes
Years ago, I developed a plugin called NiceAdmin that modified the WordPress Admin look and feel to a more modern style. WordPress has advanced a lot since then, and the admin look and feel is pretty clean. That doesn’t mean there’s not room for some customization, though! One example is that WordPress doesn’t offer its admin a light mode or…
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Sales Enablement, Automation, and Performance
Leveraging The Most Relevant Sales Statistics For 2025 Growth
Modern sales strategies are transforming rapidly due to evolving customer expectations, technology, and market dynamics. Whether in B2B or B2C, sales now demand a deep understanding of customer behavior, data-driven decision-making, and innovative tools. Here are key statistics shaping sales in 2024 and actionable insights to utilize them effectively in 2025, focusing on technology’s role in driving sales success. Sales…
