Aleksandr Adamenko's Articles on Martech Zone

Total articles: 1

Aleksandr Adamenko

Co-founder, Product Owner at Winday, with over 14 years of experience in game development for businesses. Focus on solving business challenges related to customer and user engagement across various industries by leveraging gamified experiences. Explore how gamification enhances customer engagement and improves user journeys.

Social Media & Influencer Marketing

Aleksandr AdamenkoJan 19, 2025

Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture

Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80% of filled carts never get to the purchase stage. Baymard Institute Only 27% of customers will return to make a purchase from your business for the second time. Shopify Meanwhile:…

Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture

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