Aleksandr Adamenko's Articles on Martech Zone

Total articles: 1

Aleksandr Adamenko

Co-founder, Product Owner at Winday, with over 14 years of experience in game development for businesses. Focus on solving business challenges related to customer and user engagement across various industries by leveraging gamified experiences. Explore how gamification enhances customer engagement and improves user journeys.

Aleksandr AdamenkoJan 19, 2025

Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture

Let's start off with some remarkable statistics regarding the challenges of acquisition and loyalty online: 75% of customers are ready to abandon their brand for a similar one. CapitalOne 60-80...

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture

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