Winday: How To Utilize a Marketing Gamification Platform For Acquisition, Upsell, Retention, and Data Capture

Let’s start off with some remarkable statistics regarding the challenges of acquisition and loyalty online:

Meanwhile:

CAC has increased by 60% over the last 5 years.

Paddle

As a marketer, you’re probably painfully familiar with most of these stats.

People’s attention online is short and usually divided between other experiences, like browsing, chatting, watching reels, etc., with offline reality disrupting them from time to time. It’s not going to change back to how it was before. You know it. We know it.

The battle over the customer’s attention is ruthless. Luckily, there is something that can grasp the focus and hold it for a while.

Today, we talk about the Winday Marketing Gamification platform. Learn how to catch the attention, increase engagement, nurture brand loyalty, stimulate purchases, and make your customers return for more.

Winday Platform Overview & Features

Winday is a marketing gamification platform that enables you to create customized gaming experiences, boosting sales and nurturing brand loyalty.

With Winday, you can save money, skyrocket your game’s ROI, skip a year-long dev process, and minimize the inherent risks of custom in-house or outsourced game development. Launch and test your first gamification campaign within a day, free of charge, with no strings attached. And we guarantee you’ll love it.

The platform is easy to use. If you have minimal experience with marketing tools, managing will be a breeze. You don’t need any technical skills, just your marketing knowledge and customer insights, and you’re good to go.

If you don’t have any experience, no worries. You can create and publish up to 5 games simultaneously to test the waters. See how your target audience responds to different campaign modes and games and find what resonates most.

Winday’s dashboard will enable you to see how people interact with each individual campaign and compare them against each other. 

Learn as you go, and draft endless new gamification campaigns, taking into account the customer insights you’ve got.

Are you hooked already? Your successful marketing gamification is just one click away!

Start Your Winday Free Trial

Not ready yet? Check out a short step-by-step guide on how to create your first game with Winday, and keep reading to learn more about its features and benefits for you:

Campaign Modes

Currently, there Winday offers two campaign modes: instant and tournament. Instant mode enables players to get the reward instantly upon winning. 

A tournament lasts for an extended period, and your customer’s win will depend on how much time they’ll spend playing. You can have only one prize for the person who gets 1st place or multiple prizes to reward several people in the leaderboard.

Games

Winday platform’s website says there are five game mechanics: match 3, match 2, draw a line, bubble shooter, and 2d shooter. In reality, you can customize each of the mechanics by choosing one of three completion tasks. In total, you have 15 different games to offer your customers.

Additionally, you can customize the time and the difficulty level to control the campaign better.

Game Skins

Winday’s game skins are the graphic themes of the game, like electronics, sports & fitness, travel & leisure, children, fashion, etc. 

Each skin includes a different game background and also different game elements. For example, if you pick a candy skin, your gems will appear as candies. Choosing a yoga theme will turn gems into mats, balls, and dumbbells.

There are currently 42 different skins. You can also order a custom skin.

Reward Codes

Winday offers a flexible reward codes distribution system for their clients. You can download the codes you generated using other marketing tools on the platform. Alternatively, you can use Winday to generate them, remember to transfer the codes to your CRM.

Analytics

The Platform has an analytics dashboard that shows you essential information about your campaign’s performance over time. Learn the number of:

• Game sessions
• Distributed codes
• Participants
• Registered users

Download the collected contact data to feed your marketing analytics tools, update the existing, or add a new customer to your databases.

Brand Page

Sometimes, you want your customers to participate in more than one game. It can increase engagement and incentivize them to purchase more products or order more services. 

That’s why Winday gamification software enables you to create a Brand Page. It’s a hub with all your published games. The brand page is convenient as your potential and existing clients can choose different games to participate in. They can see the prizes that each individual game offers and their time limits (if any).

Partner Program

Want to make the most of Winday? Join the partner program to share your success story with marketing gamification. Or encourage fellow marketers to use it to achieve their goals.

Just join the partner program, get a custom link, spread the word, and earn 10% monthly.

Winday Partner Program (Link in Footer)

Benefits of Using Winday in Your Next Marketing Campaign

Explore how to make the most of Winday and its benefits compared to other gamification options.

Achieve your marketing goals

As we mentioned at the beginning, marketing is becoming increasingly challenging with small attention spans, minuscule brand loyalty, low retention rates, and high CAC. Marketers today need to jump over hoops to attain their objectives and meet their KPIs.

Winday has proven to be efficient in attaining six essential marketing goals:

• Winning customer attention

Games as part of a buyer’s journey is still a relatively new experience. Before gamification solutions like Winday emerged, few brands had budgets to invest in gamified marketing.

• Growing engagement rates

Approximately 80% of people worldwide play video games and love it (over 92% of people born after 1995).

Pew Research Center

Games are fun; they drive dopamine release and can make even the most challenging task easier and bearable.

• Increasing customer acquisition

Branded marketing games offer people a reward (often in the form of a discount or a freemium). Since the reward-related brain systems have already been triggered by the game itself, people are incentivized to get the reward by completing a purchase (or other planned activity). 

In some instances, loss is as powerful a driver as victory. People who lost in a game for a valuable objective may be more driven to complete a purchase despite the loss.

Finally, people can be also incentivized to complete a purchase by creating tournaments. Natural competitiveness will boost their desire to purchase an item (as a method to enhance the impact of their victory).

• Driving upsell

Upselling is driven similarly to customer acquisition. A customer driven by in-game victory is ready to turn their win into purchasing more items.

• Stimulating retention

People tend to return over and over when there’s a unique activity involved, or there’s a chance to participate in something fun, new and exciting. 

• Boosting brand recognition and loyalty

Games offer a unique experience with your brand and make it more recognisable for your customers.

Choose games that fit your goals best

Different game mechanics and different campaigns work best for various target audiences. Which one will work for you? You can assume based on the data you already have. Chances are that your prediction will be correct. But why assume when you can test your hypotheses?

Winday gamification platform offers you different options to build unique gaming experience for your target audience:

• 2 campaign modes (tournament & instant)
• 5 game mechanics
• 3 different completion tasks for each game
• 3 difficulty levels
• 3 options for game time

Test what works best for your TA. Introduce a variety to their gaming experience to avoid repetition, boredom, and disengagement.

Get customer insights & data

Companies that use data-driven marketing are 600% more likely to be profitable YoY than businesses that don’t. Games can give valuable insights into your customers’ behavior.

Winday platform can feed the marketing team with essential data about your target audience:

1. Gather valuable insights into your customers and their behaviour.
2. Collect customer contact data for future outreach.
3. Integrate the platform with Google Analytics.

Track your performance & make timely changes

Marketing success is often about trial and error, A/B testing, and a lot of tweaking to achieve the necessary results. We’re dealing with humans whose behaviour is only partially predictable.

Winday platform gives you the freedom to run up to 5 campaigns simultaneously, monitor their performance in real-time, and tweak them on the go.

Retain brand consistency

Legacy gamification solutions do not offer customization to their games. As a result, the switch between the company’s marketing channels and the game can feel like an interrupted experience to the point of disengagement.

Winday offers multiple options to retain brand consistency. This includes:

• A large number of game skins
• In-game palette customization
• Adding your brand logo to your games
• Adding the background image for the game UI
• Sending branded email
• Customized Brand Page
• Ordering a customized game design or a customized game

Use gamification across multiple channels

The number of touchpoints and channels necessary for a single customer to complete a purchase has been steadily increasing over the past years. Today, the majority of companies use multichannel (and many – omnichannel) approaches in marketing.

That’s why you can share the games you created with Winday across multiple channels:

• Your website.
• Partner websites.
• Social media.
• Email outreach.
• Messengers.
• Mobile applications.
• Banner ads.
• Traditional marketing collateral.
• Telegram bot.
• Your Winday brand page.

You can share your game with your potential and existing link using:

• QR-code
• Link to your game
• Website integration
• Mobile app integration

Save time & Cut budget

One of the biggest benefits of choosing Winday is 99% reduction of time necessary to create branded marketing games. Game development can take over a year for a non-technical company. 

Needless to say, the budget for an in-house project of such magnitude will be astronomical. And there’s a big risk that the game will not resonate with your target audience or the ROI will be minimal.

With Winday, you can launch marketing gamification in just 1 day: 

1. Create your game
2. Integrate it into your website and/or mobile app
3. Launch it
4. Monitor game performance
5. Tweak the campaign

The best part? The cost is only a fraction of what you would’ve spent on doing it in-house or outsourcing. The risks are minimal in case of failure, and the ROI is great in case of success.

Ready to make your next step in marketing gamification?

Book a Winday Demo