Arie Frenklakh's Articles on Martech Zone
Total articles: 1
Arie Frenklakh
Arie Frenklakh is the Co-Founder and CEO of MessageWhiz (by MMDSmart), a leading provider of enterprise cloud-based communication solutions, helping organizations engage customers across the entire customer lifecycle.
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Arie FrenklakhFeb 23, 2026The Channel Paradox: Why Fragmented Messaging is Stalling Your Growth
As CEO of MMDSmart MessageWhiz, I’ve witnessed firsthand how omnichannel engagement has become central to martech strategy. Yet, the operational complexity involved in testing even the most sophisticated brands is growing as we enter 2026. As customer interaction points multiply…