Alexander García-Tobar's Articles on Martech Zone

Total articles: 1
Alexander García-Tobar

Alexander García-Tobar

A serial entrepreneur and global executive, Alexander has been CEO at two previous firms and has run global sales teams for three companies that went IPO. He held analyst and executive positions at leading research companies such as The Boston Consulting Group and Forrester Research along with Silicon Valley startups such as ValiCert, Sygate, and SyncTV.
  • Email Authentication and Cybersecurity
    Alexander García-TobarJan 21, 2022

    Why Marketing and IT Teams Should Share Cybersecurity Responsibilities

    The pandemic heightened the need for every department within an organization to pay more attention to cybersecurity. That makes sense, right? The more tech we use in our processes and day-to-day work, the more vulnerable we could be to a breach. However, the adoption of better cybersecurity practices should begin with well-versed marketing teams. Cybersecurity has typically been a concern…

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