Andrey Koptelov's Articles on Martech Zone

Total articles: 1
Andrey Koptelov

Andrey Koptelov

Andrey Koptelov is an Innovation Analyst at Itransition, a custom software development company headquartered in Denver. With a profound experience in IT, he writes about new disruptive technologies and innovations in IoT, artificial intelligence, and machine learning.
  • Analytics & TestingSocial Media Marketing and Machine Learning
    Andrey KoptelovDec 20, 2020

    4 Ways Machine Learning Is Enhancing Social Media Marketing

    With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue,…

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