Angelina Lugova's Articles on Martech Zone
Angelina Lugova
- Angelina LugovaJun 28, 2025
Top 7 Ad Server Features Publishers Should Actually Care About
An ad server for publishers is much more than just a tool for delivering ads — it’s an essential part of the revenue growth strategy. And growth is among the top 3 priorities for publishers: 79% say they strive to…
- Angelina LugovaFeb 5, 2025
Top-5 B2B AdTech Marketing Trends to Watch in 2025
Projections don't always come true, but monitoring trends can help you prepare for various future scenarios (except maybe for black swans). In this article, you’ll find the top five AdTech developments influencing B2B marketing this year and insights on staying…
- Angelina LugovaJan 9, 2024
2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
2024 is here, having brought new waves of anticipation and optimism about the state of AdTech . From the overwhelming impact of artificial intelligence ( AI ) to the brand wars with ad blockers – this past year was saturated…
- Angelina LugovaSep 22, 2021
7 Signs You Do Not Need An Ad Server
Most ad tech providers will try to convince you that you need an ad server, especially if you’re a high-volume ad network because that is what they are trying to sell. It is a powerful piece of software and can…