Amitaabh Malhotra's Articles on Martech Zone

Amitaabh Malhotra

With over 25 years of experience leading innovative companies across the mobile, fintech, and retail-tech sectors, this entrepreneurial executive has built a reputation for successfully guiding product companies through every stage of their life cycle—from inception to scale. Known for a hands-on leadership style and a global outlook, they bring deep expertise in emerging technologies, go-to-market strategies, startup growth, international sales, marketing, corporate strategy, and business development. Their track record reflects consistent value creation and sustained growth for clients, partners, and investors worldwide.
  • E-commerce and RetailHow to Prevent Retail Showrooming Losses

    How Retailers Are Preventing Losses From Showrooming

    Walk down the aisle of any brick-and-mortar store, and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or researching information about a specific product. Still, there’s no doubt that mobile devices have become an integral part of the physical retail experience.…

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