Arun Sivashankaran's Articles on Martech Zone

Total articles: 1

Arun Sivashankaran

Arun is a tech entrepreneur who has been building, measuring, and selling consumer and enterprise websites for years. Over the course of his career, he's helped companies large and small increase revenue and engage customers as a manager, advisor, and consultant.

Analytics & Testing
Arun SivashankaranAug 2, 2021
How To Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts
To optimize your demand generation marketing efforts successfully, you need visibility into every step of your customers’ journeys and the means to track and analyze their data to understand what motivates them now and in the future. How do you do that? Fortunately, customer journey analytics provides valuable insights into your visitors’ behavioral patterns and preferences throughout their entire customer…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How To Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts

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