Ann Smarty's Articles on Martech Zone
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Paid and Organic Search Marketing
Lower Traffic without SERP Position Change: What Does It Mean?
More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…
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Sales Enablement, Automation, and Performance
Three Sources for Finding New B2B Sales Leads in Social Media
At least three primary lead sources are available to you on which you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers People that others know but who you do not Folks that you presently have absolutely no connection to Social media can and should play an integral part in your b2b sales efforts…
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Social Media & Influencer Marketing
Why Monitoring Your Social Media Referred Site Traffic is as Important as Driving It!
So much attention is given to generating traffic that it’s not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Monitoring traffic lets you know who is visiting your website, where they are coming from, and where they are going within your site. One…
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Content Marketing
How to Use Video to Boost Customer Engagement
If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes, and much, much more. Videos are an extremely effective way of communicating with and engaging people, so it’s no wonder that more and more businesses are trying to figure out what role video will play in their own marketing mix.…
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Content Marketing
How to Include Your Team in Your Business Blogging Strategy
One of the most common recommendations out there for organizations trying to create a steady stream of content is to look inward for contributions. After all, who knows your business better than the people who work at it every single day? And what could be more cost-effective than having the people you’re already paying transform into your own personal content…
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Content Marketing
Short-Form Video Marketing: TikTok, Instagram Reels, and YouTube Short Best Practices
The short-form video format has been around for quite some time now, but the content format has gained so much popularity recently (largely thanks to TikTok), that it’s all many creators are doing to develop and monetize their channels. The key players in the short-form video format are TikTok, Instagram Reels, and YouTube Shorts. Here’s everything you should know about…
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Public Relations
Generate More Links: How to Improve Your PR Strategy
With a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? The continued rise of content marketing, brand journalism, and storytelling alongside new platforms means this year will change the PR…
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Sales Enablement, Automation, and Performance
Four Sources for Finding New B2B Sales
There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do business with People that others know but who you do not Folks that you presently have absolutely no connection to…
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Content Marketing
Protecting Your Good Name: What to Do When Your Email or Website Is Flagged as “Dangerous”
Was your website flagged for malware? As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook, and possibly your blog and website. You know that in the age of social media, direct engagement is key to building customer trust…
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Analytics & Testing
Four Ways to Use Heatmaps to Optimize Your Landing Page
Landing page optimization is one of the most challenging tasks, simply because there are no rights or wrongs. What works for some websites may not work so well for you. There are too many variables: colors, images, different kinds of calls-to-action (CTAs), etc. You can never be sure what distracts your visitors and what draws their attention. There are all…
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