Brian Bowman's Articles on Martech Zone
Total articles: 2
Brian Bowman
Brian Bowman is the Founder and CEO of Brainlabs, a marketing technology firm proving technology and services to Facebook and Instagram advertisers. He has profitably managed over $1B in online advertising spend and product development for leading online brands including Disney, ABC, Match.com and Yahoo!.
- Brian BowmanSep 10, 2020
Apple iOS 14: Data Privacy and the IDFA Armageddon
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others.…
- Brian BowmanMar 20, 2020
The Top 3 Drivers of User Acquisition Campaign Performance
There are dozens of ways to improve campaign performance. Everything from the color of a call to action (CTA) button to testing a new platform can improve results. But that doesn’t mean every UA (User Acquisition) optimization tactic you’ll encounter is worth pursuing. This is especially true if you’ve got limited resources. If you’re on a small team or have…