Brian Bowman's Articles on Martech Zone
Total articles: 2
Brian Bowman
Brian Bowman is the Founder and CEO of Brainlabs, a marketing technology firm proving technology and services to Facebook and Instagram advertisers. He has profitably managed over $1B in online advertising spend and product development for leading online brands including Disney, ABC, Match.com and Yahoo!.
-
Brian BowmanSep 10, 2020Apple iOS 14: Data Privacy and the IDFA Armageddon
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers ( IDFA ) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the…
-
Brian BowmanMar 20, 2020The Top 3 Drivers of User Acquisition Campaign Performance
There are dozens of ways to improve campaign performance. Everything from the color of a call to action ( CTA ) button to testing a new platform can improve results. But that doesn’t mean every UA (User Acquisition) optimization tactic…

