Brian Bowman's Articles on Martech Zone

Total articles: 2

Brian Bowman

Brian Bowman is the Founder and CEO of Brainlabs, a marketing technology firm proving technology and services to Facebook and Instagram advertisers. He has profitably managed over $1B in online advertising spend and product development for leading online brands including Disney, ABC, Match.com and Yahoo!.

Brian BowmanSep 10, 2020

Apple iOS 14: Data Privacy and the IDFA Armageddon

At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers ( IDFA ) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the…
Brian BowmanMar 20, 2020

The Top 3 Drivers of User Acquisition Campaign Performance

There are dozens of ways to improve campaign performance. Everything from the color of a call to action ( CTA ) button to testing a new platform can improve results. But that doesn’t mean every UA (User Acquisition) optimization tactic…

Apple iOS 14: Data Privacy and the IDFA Armageddon

The Top 3 Drivers of User Acquisition Campaign Performance

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