Bryan Fowler's Articles on Martech Zone

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Bryan Fowler

Bryan Fowler is the president of Intero Digital Amazon Division. Intero Digital is a 400-person digital marketing agency that offers comprehensive, results-driven marketing solutions. Its Amazon Division specializes in helping companies leverage Amazon to achieve unprecedented growth.
  • E-commerce and RetailAmazon Attribution Guide
    Bryan FowlerDec 24, 2023

    Amazon Attribution in 2024: A Comprehensive Overview

    Amazon’s e-commerce platform continually adapts to the digital market landscape, introducing advanced tools and techniques for sellers to measure and optimize their performance. Among these, Amazon Attribution is a vital instrument for sellers who want to assess the impact of their external marketing campaigns on Amazon sales. Amazon Attribution has revolutionized the game for sellers and vendors, and that’s putting it mildly.…

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