Brian Shumsky's Articles on Martech Zone

Total articles: 2

Brian Shumsky

Brian Shumsky is a seasoned MarTech and AdTech expert with experience in both pre-sales and post-sales roles. He's worked at companies like Epsilon, Responsys, Oracle BlueKai, and Amperity, where he's led implementation teams and sold customer data solutions. Currently, he's focused on building global technical partnerships at Amperity.

Brian ShumskyFeb 5, 2025

Game Day Success: Best Practices for Super Bowl Campaign Measurement and Optimization

For brands, the Super Bowl is a moment of immense opportunity and risk. With $8 million being spent on just 30 seconds of airtime, every decision—from media buying to audience targeting—needs to yield tangible results. To achieve true ROI ,…
Brian ShumskyNov 15, 2024

How to Master Marketing Personalization with Generative AI

Historically, marketers have faced an uphill battle when scaling personalization. The promise of delivering customized experiences to millions of customers sounded great on paper, but in practice, it was a technical nightmare. The challenge wasn’t just in collecting data about…

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