Caleb Benningfield's Articles on Martech Zone

Caleb Benningfield

Caleb Benningfield is the Principal Solution Architect at Amperity. With over seven years of experience at Amperity, the leading customer data platform (CDP), Caleb has held various roles, including Principal Solution Architect and Forward Deployed Engineer. As one of the first employees, he was pivotal in establishing the Customer Success team and was involved in the company’s first major successful customer project with Alaska Airlines. Caleb has the unique ability to bridge the gap between technical aspects and market perspectives. Prior to Amperity, Caleb served as a Lead Software Engineer at IMS Health, where he worked on scaling an enterprise CRM and marketing automation platform. He began his career as a Software Developer at Appature before its acquisition by IMS Health.
  • Privacy-Centric Advertising Best Practices with Customer Data Platforms (CDP)

    Gain Customer Trust With These Three Privacy-Centric Advertising Practices

    A one-size-fits-all advertising approach no longer cuts it. Customers expect personalized advertising experiences that cater to them. And they also want to have a say in how they see and receive ads.  But there’s a catch. Much of today’s advertising comes from third-party (3P) data. With the deprecation of third-party cookies and data privacy laws—not to mention consumers themselves are…

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