Carter Hallett's Articles on Martech Zone

Total articles: 1

Carter Hallett

Carter Hallett is a digital marketing strategist with national digital agency R2integrated. Carter brings 14+ years of experience and a well-rounded background in overseeing both traditional and digital marketing strategies. She works with both B2B and B2C clients to develop deep strategic foundations, solve their business challenges, and create immersive and meaningful interactions, with a focus on creative storytelling, 360-degree customer experience, demand generation, and measurable results.

Analytics & Testing

Carter HallettFeb 16, 2021

Digital Transformation and the Importance of Integrating a Strategic Vision

One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have…

Digital Transformation and the Importance of Integrating a Strategic Vision

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