Carter Hallett's Articles on Martech Zone

Total articles: 1

Carter Hallett

Carter Hallett is a digital marketing strategist with national digital agency R2integrated. Carter brings 14+ years of experience and a well-rounded background in overseeing both traditional and digital marketing strategies. She works with both B2B and B2C clients to develop deep strategic foundations, solve their business challenges, and create immersive and meaningful interactions, with a focus on creative storytelling, 360-degree customer experience, demand generation, and measurable results.

Carter HallettFeb 16, 2021

Digital Transformation and the Importance of Integrating a Strategic Vision

One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Digital Transformation and the Importance of Integrating a Strategic Vision

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