Chip House's Articles on Martech Zone

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Chip House

Chip House is Chief Marketing Officer at Four51. OrderCloud by Four51 is the most flexible and customizable cloud-based B2B eCommerce platform, providing business and technical users the ability to create world-class eCommerce sites fast, easier and at a lower cost. House has over 25 years of direct and digital marketing experience.

Chip HouseAug 24, 2025

Sitecore OrderCloud: Composable Commerce for B2B, B2C, and B2X

Businesses face mounting pressure to deliver seamless, personalized, and scalable digital commerce experiences—whether you’re serving other companies, consumers, or hybrid models. You’re balancing diverse customer needs, fluctuating demand, and complex operational workflows, often hamstrung by rigid platforms that struggle to adapt. The real challenge lies in enabling flexible growth, maintaining high performance during peaks, and empowering your teams to manage…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Sitecore OrderCloud: Composable Commerce for B2B, B2C, and B2X

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