Chip House's Articles on Martech Zone

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Chip House

Chip House is Chief Marketing Officer at Four51. OrderCloud by Four51 is the most flexible and customizable cloud-based B2B eCommerce platform, providing business and technical users the ability to create world-class eCommerce sites fast, easier and at a lower cost. House has over 25 years of direct and digital marketing experience.

E-commerce and Retail

Chip HouseDec 16, 2015

5 Ways Cloud-based Order Management Systems Help You Get Closer to Your Customers

2016 will be the year of the B2B Customer. Companies of all industries are beginning to realize the importance of delivering personalized, customer-centric content and responding to buyers’ needs to remain relevant. B2B companies are finding the need to adjust their product marketing strategies to appease the B2C-like shopping behaviors of younger generation buyers. Faxes, catalogs, and call centers are…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

5 Ways Cloud-based Order Management Systems Help You Get Closer to Your Customers

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