Chris Orlob's Articles on Martech Zone
- Sales Enablement, Automation, and Performance
3 Ways Sales Conversations Have Changed Over The Years
Traditional sales conversations are changing forever. Salespeople can no longer rely on customary talking points and discovery models to navigate the sales cycle. This leaves many salespeople with little alternative but to regroup and understand the new reality of what makes a successful sales conversation. But, before we go there, how did we get here? Let’s examine 3 ways that…